Credit / Marketing Officer at Wetland Microfinance Bank

• The Credit/Marketing Officer plays a crucial role in evaluating creditworthiness, managing credit products, and implementing strategic marketing initiatives to drive business growth.
• This position involves a blend of financial analysis, risk assessment, and marketing strategies to attract and retain clients.

Job Summary

• Assess the creditworthiness of individuals and businesses applying for credit.
• Analyze financial statements, credit reports, and other relevant information to determine risk.
• Develop and manage credit products, including loans, credit cards, and other financial instruments.
• Monitor the performance of existing credit portfolios and recommend adjustments as needed.
• Identify and assess potential risks associated with credit transactions.
• Implement risk mitigation strategies to ensure the overall health of the credit portfolio.
• Collaborate with the marketing team to develop and execute strategies for promoting credit products.
• Create marketing materials, campaigns, and promotions to attract new customers and enhance product awareness.
• Build and maintain strong relationships with clients.
• Provide financial guidance and support to clients, addressing inquiries and concerns.
• Ensure compliance with regulatory requirements and industry standards.
• Stay informed about changes in financial regulations and adjust practices accordingly.
• Utilize data analytics to identify market trends and customer behavior.
• Make data-driven decisions to optimize credit products and marketing strategies.
• Prepare and present reports on credit portfolio performance, marketing effectiveness, and key metrics to management.

Requirements

• B.Sc / HND in Marketing, Accounting.
• 3 years of Credit and Marketing working experience in a Microfinance Bank.
• Reside in Delta State or Willing to relocate.
• Passion and drive for marketing and sales.
• Understanding of the marketing or sales process and dynamics.
• A commitment to excellent customer service.
• Excellent written and verbal communication skills.
• Good interpersonal skills, including the ability to quickly build rapport with both prospects and customers.
• Good persuasion skills.
• Experience using computers for a variety of tasks.
• Competency in Microsoft Office Suite including word, excel, and outlook.
• Able to work comfortably in a fast-paced environment.
• Previous marketing experience in the financial sector will be an added advantage.