Creative Lead at SIMS Nigeria Limited

Reports To: Marketing Manager

Job Summary

• The Creative Lead is a dynamic and innovative professional responsible for leading the creative direction of the Brand and Marketing Communication department.
• This role involves overseeing creative projects, ensuring the consistency and quality of marketing materials, and driving brand awareness and engagement through strategic design and marketing initiatives.
• He/she possesses a strong background in creative design, brand development, and marketing strategies, and will be adept at working with a team of creative professionals to achieve the company's marketing goals.

Key Responsibilities

• Lead and manage the creative team, including designers, and support the efforts of copywriters, and multimedia specialists.
• Develop and implement creative strategies that align with the company's brand and marketing goals.
• Oversee the creation of marketing materials, including advertisements, brochures, social media content, and website designs.
• Ensure consistency in tone, style, and visual identity across all marketing materials and resonates appropriately with the brand's essence.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to develop integrated marketing campaigns.
• Oversee the end-to-end lifecycle of multiple creative projects simultaneously, ensuring they are delivered on time, within scope, and on budget.
• Stay updated on industry trends and competitor activities to keep the brand relevant and competitive.
• Conduct periodic audits of creative assets to maintain alignment with brand standards.
• Evaluate and approve all creative deliverables before they are published or distributed.
• Manage relationships with external creative agencies, freelancers, and production partners to enhance the quality and efficiency of deliverables.
• Measure and report the effectiveness of creative campaigns, using data to inform future strategies.
• Oversee workload distribution, ensuring timely and high-quality output.

Qualifications
Education & Experience:

• First degree in Marketing, Advertising, Graphic Design, or a related field.
• Minimum of 5 years’ experience in a creative or marketing role, with at least 2 years in a supervisory capacity.

Skills & Competencies:

• Strong portfolio showcasing diverse creative work across multiple channels.
• Proficiency in deployment of multiple design software application.
• Exceptional storytelling, design, and communication skills.
• Strong understanding of branding.
• Basic understanding of consumer behavior, and digital marketing trends.
• Proven ability to manage multiple projects in a fast-paced environment.
• The ability to translate complex ideas into compelling creative strategies.

Personal Attributes:

• Creative and innovative thinker with an eye for detail.
• Collaborative leader who thrives in a team-oriented environment.
• Results-driven with a commitment to delivering excellence.
• Calm under pressure.