Creative Graphics Designer and Social Media Strategist at Africa Housing News

About the Job

• We are looking for a Creative Graphics Designer and Social Media Strategist who will focus on increasing brand awareness through the effective use of social media.

Responsibilities

• Study design briefs and determine requirements
• Schedule projects and define budget constraints
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Develop illustrations, logos, and other designs using software or by hand
• Use the appropriate colors and layouts for each graphic
• Work with copywriters and creative director to produce the final design
• Test graphics across various media
• Amend designs after feedback
• Ensure final graphics and layouts are visually appealing and on-brand
• Using social media marketing tools to create and maintain the company’s brand
• Design quality and professional graphics
• Working with marketing professionals to develop social media marketing campaigns
• Interacting with customers and other stakeholders via the company’s social media accounts
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs
• Planning and developing social media campaigns.
• Crafting compelling content or getting it developed.
• Posting content across social media accounts.
• Engaging with customers on different channels.
• Analyzing running campaigns.
• Being on top of the latest social media trends.

Qualifications

• Degree in Design, Fine Arts, or related field is an added advantage
• Proven graphic designing experience
• A strong portfolio of illustrations or other graphics
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Corel Draw, Photoshop)
• A keen eye for aesthetics and details
• Excellent communication skills
• Ability to work methodically and meet deadlines.