Creative Director at Del-York Group

• The Creative Director will be leading a team of thinkers and doers, and bring a mix of marketing expertise and business acumen to the role, promoting our company and those of our valued clients. 

Key Responsibilities:

Creative Strategy:

• Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
• Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences 
• Collaborate with account managers and strategists to understand client needs and goals.
• Translate client briefs into clear creative concepts and strategies.
• Ensure that creative concepts are on-brand and consistent with client guidelines.

Project Management:

• Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
• Oversee the creative development process from concept to completion.
• Ensure that all creative work meets quality standards and deadlines.
• Collaborate with production teams to ensure that creative assets are produced effectively and efficiently.

Brand Building:

• Ensure that all creative work reflects and enhances the client's brand identity and values.
• Help clients build and maintain a strong and consistent brand image across all channels and touchpoints.

Creative Leadership:

• Provide creative vision and leadership for the creative team.
• Develop and maintain the creative direction and standards for all projects.
• Foster a culture of creativity, innovation, and excellence.
• Delegate tasks and projects effectively to ensure timely delivery of high-quality work.

Cross Collaboration:

• Work closely with account managers to understand client feedback and requirements.
• Present creative concepts and strategies to clients in a clear and compelling manner.
• Incorporate client feedback into creative work while maintaining the integrity of the creative vision.

Industry Knowledge:

• Analyze brand tracking, market trends, consumer needs, and the competitor landscape
• Attend industry events, conferences, and workshops to expand knowledge and network.
• Apply industry insights to drive innovation and creativity in the agency's work.

Budget and Resource Management:

• Manage creative budgets and resources effectively to maximize efficiency and profitability.
• Identify opportunities to optimize resource allocation and streamline workflows.

Client Relationships:

• Build and maintain strong relationships with clients based on trust, collaboration, and exceptional work.
• Act as a strategic partner to clients, providing creative solutions that meet their business objectives.

Business Development:

• Contribute to new business pitches and proposals by providing creative insights and ideas.
• Identify opportunities for upselling and expanding services with existing clients.

Skills & Qualifications:

• Minimum 10 years of relevant experience, with 2 or more years as a creative director in an agency or a corporate setting
• Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
• Proven ability to develop successful concepts
• Proficiency in leading a team of diverse, talented creatives
• Strong creative vision, with an eye on business objectives