Copywriter at Zumera Property Development Limited

Responsibilities

• Performing exhaustive research to gain in-depth knowledge of all customer personas
• Creating specifications and content appropriate for the brand's customer personas
• Create email marketing copies for email list or build mailing list community.
• Prepare marketing and sales copies to prospective clients, emails, billboards, banners, social media to promote the company’s product and services
• Ensuring consistency across all content, from websites to social media channels and videos
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• Write and design unique and well-crafted copy that meets clients’ needs
• Identify target audience and their key demographics interest and online behavior
• Play a leachy role in the conceptualization of fresh relevant and compelling brand communications through collaboration with the design and or sales team.
• Develop creative and innovative content to sustain marketing campaigns on and off release cycles while tracking and calculating the content’s ROI
• Developing editorial strategy, so content is consistent across all delivery platforms

Qualifications

• B.Sc in Marketing, Communications or relevant field
• Minimum 4 years of experience
• Email marketing, web content, creative convincing writing, digital content, critical thinking, problem - solving, excellent communication, content strategy and management skills.