Copywriter Specialist at Barnksforte Group Limited

Key Responsibilities

• Content Creation: Write clear, concise, and persuasive copy for various mediums, including website landing pages, blog posts, email newsletters, social media campaigns, and digital advertisements.
• Brand Voice Maintenance: Ensure consistency in tone, voice, and style across all internal and external communications.
• SEO Optimization: Collaborate with the digital marketing team to integrate relevant keywords and metadata into web content to improve organic search visibility.
• Campaign Ideation: Participate in brainstorming sessions with designers, marketers, and product teams to develop creative concepts for marketing campaigns.
• Editing & Proofreading: Review, edit, and polish copy produced by other team members for grammar, clarity, and brand alignment.
• Market Research: Stay uptodate with local consumer trends, cultural nuances in Nigeria, and industry best practices to keep content fresh and relevant.

Qualifications & Requirements

• Experience: 4+ years of professional copywriting experience (agency or inhouse experience preferred).
• Education: Bachelor’s degree in English, Mass Communication, Marketing, Journalism, or a related field.
• Writing Excellence: Exceptional command of English grammar, punctuation, and style, with a portfolio demonstrating versatile writing styles (B2B, B2C, creative, and technical).
• Digital Literacy: Familiarity with SEO best practices, Content Management Systems (e.g., WordPress), and social media platforms.
• Soft Skills: Strong timemanagement skills, the ability to handle constructive feedback, and a collaborative team player attitude.