Copywriter at Enterscale

Description

• As a digital copywriter, you'll produce the written content for web pages, email newsletters, and blogs either in an employed position or as a freelancer.
• Your job will be to engage the reader and motivate them to do something, such as buy a product or service.
• You may also write copy to convey valuable information about a brand, industry, or issue.
• This can include creating straplines, slogans, body copy, jingles, and scripts.
• Your words will inform and engage target audiences.
• Our ideal candidate is a team-spirited, skilled, and wildly imaginative writer with an eye for detail.

Responsibilities

• Meet with product marketers to discuss client's requirements and core messages
• Stay current with the product, target audience, and competitor activities in the market.
• Brainstorm ideas with the creative team, support project scoping activities, and create a clear brief to ensure you understand the client's needs.
• Tailor the content and style of individual writing assignments according to their purpose - whether they are intended to sell or inform
• Understand your target audience - you're not writing for the client; you're writing for their readers, so you'll need to know what interests them.
• Identify key messages - understand the main thing you want the reader to feel and do and how to communicate this powerfully.
• Work with creative teams to ensure that the visual elements of the webpage complement the words.
• Write web pages, email newsletters, blogs, social media, e-books, slogans, and video scripts.
• Edit your own and others' writing
• Provide other digital content, such as images and video, if required
• Input your content to the client's content management software (CMS), if required
• Use SEO principles to maximize copy’s reach
• Work with your team to review the impact of your work.

Qualifications

• BSc/BA in English, Journalism, Mass Communication, Marketing, or a related field
• Previous work in a startup, marketing agency environment, or NGO
• Proven experience as a copywriter or related role
• French speaking will be an advantage
• Knowledge of online content strategy and creation
• Excellent writing, editing, and proofreading skills
• Strong research skills
• Creativity and collaborative spirit
• Excellent time-management and organizational skills