Conversion Rate Optimisation (CRO) Specialist at Sloovi

Responsibilities

• Manage key conversion points in the marketing funnel
• Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
• A/B test and continually measure the performance of CTAs
• Design, build and execute split testing, multivariate testing and other testing approaches for websites, emails and landing pages
• Identify and test new technologies and practices to improve conversion rate and consumer engagement
• Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
• Optimize our marketing’s conversion paths
• Increase conversion rates and drive marketing-qualified leads for our sales team
• Optimize the lead-to-customer conversion rate
• Increase funnel marketing efficiencies

Requirements

• BA / B.Sc or equivalent working experience
• Past experience with web analytics, A/B testing, and inbound marketing tactics
• Hands on experience using A/B testing tools (Google Optimize, Optimizely, VWO, etc.)
• Proficiency in using Google Analytics (Google Analytics Individual Qualification is a plus)
• Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
• Good time-management skills
• Ability to multi-task
• Strong interpersonal and communication skills
• Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills.