Content Writer at PressOne Africa

Role Overview

• We're looking for a creative Content Writer to join our Marketing team. This person will be responsible for crafting compelling content that not only educates but also drives product adoption and brand connection. The ideal candidate is deeply familiar with SEO content principles, understands the role of content in a customer journey, and has a strong bias for creating materials that convert

Key Responsibilities

• Research, write, and optimize blog articles that educate readers while effectively communicating product value.
• Develop case studies that highlight real-world use of our products and the impact on our customers.
• Create guest posting content tailored to different external platforms while aligning with PressOne’s voice and messaging.
• Write conversion-oriented copy for website landing pages.
• Identify and pitch content opportunities that address the needs and search intent of our target audience.
• Repurpose blog content into social media posts, LinkedIn articles, YouTube video scripts, and other formats.

Key Success Metrics

• Number of blog posts published per month with measurable engagement and traffic
• Improvement in SEO rankings for targeted keywords
• Increased time-on-page and click-through rates on content
• Volume and quality of backlinks earned through guest posting
• Successful repurposing of content across at least 3 distribution channels
• Number of product-related content pieces driving direct conversions or sign-ups

Qualifications & Experience

• 3+ years of experience as a content writer, preferably in a SaaS or tech-enabled company
• Proven ability to write blog articles that are both educational and conversion-driven
• Strong knowledge of basic SEO content principles (on-page optimization, keyword targeting, etc.)
• Experience creating content for multiple platforms, including websites, blogs, social media, and video
• A portfolio that includes case studies, blog articles, guest posts, and web copy
• Ability to analyze content performance and iterate based on data
• Excellent communication and collaboration skills