Content Writer / Digital Marketer at Roxbury Leisure Homes

Responsibilities

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Experience in optimizing landing pages and user funnels
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Proven working experience in digital marketing
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Requirements & Skills

• Bachelor's Degree in Communications, Marketing, English, Journalism or a related field.
• 2 - 5 years of work experience.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.