Content Strategist & Graphics Designer at VendorCredit

Job Summary:

• We are seeking a talented Content Strategist and Graphics Designer to design, develop and execute content strategies that drive engagement, brand awareness, and lead generation. The ideal candidate will have a strong understanding of content marketing principles, excellent writing and editing skills, and the ability to collaborate with cross-functional teams to deliver high-quality content across various channels.

Responsibilities:

• Develop and implement comprehensive content strategies that support and align with the company's overall goals and objectives.
• Collaborate with marketing, design, and product teams to create compelling and engaging content for our website, blog, social media, email campaigns, and other digital channels.
• Conduct thorough content audits and analysis to identify content gaps, opportunities for improvement, and emerging trends in the industry.
• Utilize SEO best practices to optimize content for search engines and improve organic traffic.
• Monitor and analyze the performance of content initiatives using analytics tools and make data-driven decisions to optimize content strategy.
• Stay up-to-date with industry trends, best practices, and emerging technologies in content marketing.
• Manage content calendars, editorial workflows, and deadlines to ensure timely delivery of content.
• Provide guidance and support to content creators, ensuring that all content aligns with brand voice, style guidelines, and messaging.

Qualifications

• Bachelor’s degree in marketing, Communications, Journalism, or related field.
• Proven experience as a Content Strategist & Graphics Designer or similar role, with a strong portfolio of content projects.
• Excellent written and verbal communication skills, with a keen eye for detail and the ability to craft compelling and engaging content.
• Strong analytical and critical thinking skills, with the ability to analyze data, draw insights, and make informed decisions.
• Proficiency in content management systems (CMS) and analytics tools.
• Knowledge of SEO best practices and content marketing trends.
• Ability to work effectively in a fast-paced, dynamic environment, managing multiple projects and deadlines simultaneously.
• Strong collaborative and interpersonal skills, with the ability to work cross-functionally and build relationships with internal and external stakehold