Content Marketing Specialist at Koins Microfinance Bank

Job Description

• The Content Marketing Specialist is responsible for planning, creating, and optimizing video content that supports the company’s marketing objectives.
• This role involves scripting, shooting, and editing videos for digital platforms, including social media, websites, email campaigns, and online ads.
• The specialist will work closely with the marketing, design, and product teams to craft compelling visual stories that engage audiences, promote brand awareness, and drive conversions.
• Additionally, the role includes analyzing video performance metrics to refine content strategies and ensure maximum impact.

Requirements

• Education Requirements
  • B.Sc / HND qualification.
• 1 - 3 years relevant work experience. 
• Technical Skills
  • Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro,Cap cut).
  • Knowledge of motion graphics tools (e.g., After Effects).
  • Experience with video production equipment (cameras, lighting, sound).
  • Familiarity with video formats, codecs, and optimization for different platforms (YouTube, Instagram, TikTok, etc.).
  • Understanding of SEO for video (e.g., metadata, thumbnails, captions)
• Marketing Knowledge
  • Strong grasp of digital marketing fundamentals and trends.
  • Ability to align video content with marketing goals and KPIs (engagement, conversion, retention).
  • Experience creating content for ads (YouTube, Facebook, TikTok).
  • Understanding of customer journey and how video fits into content strategy.
  • Basic knowledge of performance analytics and reporting tools (e.g., Google Analytics, Meta Ads Manager, YouTube Studio)
• Creative & Communication Skills
  • Strong storytelling skills and ability to create emotionally engaging content.
  • Creative direction and scripting ability.
  • Excellent written and verbal communication for cross-team collaboration.
  • Ability to work with designers, copywriters, and marketers

Benefits

• 13th Month Salary
• Hybrid work model
• Leave Allowance
• HMO​