Content Marketing Associate at Bumpa

Purpose of the Role

This role exists to improve how customers discover, understand, adopt, and convert through Bumpa’s Engage products.
The Content Marketing Associate will support retention and conversion by using content, copywriting, lifecycle communication, and customer-facing insight to strengthen the customer journey. This includes improving landing pages, supporting feature launches with the right marketing assets, creating product education content, contributing to onboarding and subscription discovery conversations, and helping drive measurable adoption across priority products.
This is not a traditional content creator role. It is a role for a marketer who understands how content and communication contribute to product growth and business outcomes.

About the Role

We are looking for a strong marketing associate with 2–3 years of experience who can combine writing, customer understanding, and execution to improve retention and conversion.

You will work across product communication, lifecycle marketing, landing page optimization, and feature awareness. You should be someone who writes well, thinks commercially, pays attention to detail, takes initiative, and is comfortable speaking directly with customers.
This role is ideal for someone who wants to grow at the intersection of content marketing, lifecycle marketing, and product marketing

What you’ll be doing

Content Creation & SEO:

• Develop and publish SEO-optimized content for the company blog to increase awareness and acquisition.
• Create compelling copy and design direction for landing pages to drive acquisition and product awareness.
• Produce a variety of written and video content, including:
  • Product education materials (e.g., how-to videos, sales videos, and articles).
  • Social media content that aligns with brand messaging and goals.

Campaign Ideation & Execution:

• Plan and execute content marketing campaigns to drive awareness and engagement.
• Create workflows to guide existing users toward discovering new product features and upgrading their subscription plans.

Performance Tracking & Optimization:

• Monitor and report on key content performance metrics, providing actionable insights to improve content effectiveness.
• Stay up-to-date with SEO best practices and incorporate them into content strategies.

Key Performance Indicators (KPIs):

• Monthly Blog Output: Number of value-driven blog posts created month-over-month (MoM).
• Lead Acquisition & Conversion: Leads acquired and converted from blog content and Bumpa website.
• Blog Traffic Growth: Increase in MoM traffic to blog posts.
• SEO Metrics: Improved keyword rankings and the number of backlinks generated.
• Product Education Impact: Enhance product education by 30%, driving increased Daily Active Usage (DAU) and Monthly Active Usage (MAU).

An Ideal Candidate:

• A minimum of 2-3 years of experience in content marketing, preferably within the SaaS or tech industry.
• Proven ability to create SEO-driven content with measurable success in increasing traffic and engagement.
• Experience in copywriting, campaign ideation, and landing page optimization.
• Strong understanding of content distribution strategies, including social media and email marketing.
• Proficiency in using tools like Google Analytics, SEO platforms (e.g., Mangools, Ahrefs), and content management systems (e.g., Contentful).
• Experience creating video content is a plus.
• Exceptional written and verbal communication skills.
• Highly analytical and detail-oriented with the ability to translate data into actionable insights.