Content Marketing and Media Officer at Microvest

Microvest is recruiting a Content Marketing and Media Officer to manage Mi Social and other Microvest social platforms through content creation and community engagement. 

The ideal candidate will:

• Take ownership of MiSocial platform growth and strategies.
• Drive user adoption for MiSocial through creative content creation and Blogging.
• Ensure an organic and high growth in followership, engagements and interactions within the community
• Measure, track and report performance trends on MiSocial activities.
• Respond to direct messages, mentions and comments on MiSocial and other platforms
• Develop and execute a content strategy that supports Microvest marketing objectives and drives engagement.
• Create and manage online contents on MiSocial and other social media platforms, with Newsletters.
• Create and review contents for website and mobile App, such as new features/product updates, etc.
• Create and maintain a month-to-month content calendar for the all the social media platforms.
• Collaborate with the Media/ Marketing team on script writing for media, copies including email contents, press releases and communication materials.
• Conduct keyword research and use SEO guidelines to increase web traffic.
• Optimize content for search engines to improve rankings and visibility.
• Monitor and analyze SEO performance and make data-driven adjustments to improve results.
• Collaborate with the Marketing team to plan and implement the overall digital marketing strategy
• Collaborate with the Marketing team to build inbound marketing channels for leads generation, targeting and conversion
• Attend in person events (offline & online) to represent the company in conferences, networking events, talks, seminars, etc.
• Participates in meetings and training as required
• Maintains complete confidentiality of all company information at all times
• Any other tasks as may be assigned.

Qualifications: 

• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
• Proven experience as a content writer and SEO specialist, with a portfolio of published content. (Previous experience with a fintech would be an added advantage)
• Strong understanding of SEO principles and best practices.
• Proficiency in using SEO tools such as Google Analytics, SEMrush, Ahrefs, etc.
• Excellent writing, editing, and proofreading skills.
• Ability to create engaging and informative content that aligns with our brand voice.
• Strong research skills and the ability to quickly understand complex topics.
• Experience with content management systems (CMS) like WordPress.