Content Marketer at LawPavilion Business Solutions

About the Role:

• We are seeking a commercially driven Content Marketer who operates at the intersection of content, strategy, and revenue by creating content that educates, converts, and scales measurable growth.

Key Responsibilities:

• Develop separate content strategies for B2B and B2C audiences
• Develop and execute a mixed content marketing strategy to support customer lifecycle engagement across awareness, consideration, decision and retention stages.
• Create high-value, product-embedded content (guides, case studies, webinars, email sequences, sales enablement, ebooks, landing page copy and blog posts)
• Ensure content is tied to revenue: MQLs generated, pipeline influenced, content-assisted deals, organic traffic growth
• Conduct regular keyword research, optimise content for high-intent SEO and carry out on-page optimisation
• Identify content gaps through competitor analysis and implement search intent mapping
• Monitor content performance and continuously iterate based on data
• Collaborate with the designer on visual content that enhances SEO and ensure distribution across channels
• Manage multiple products simultaneously, working with stakeholders, and meeting deadlines with minimal supervision
• Develop and manage an editorial content calendar aligned with sales priorities and product launches

Qualifications & Experience:

• 2-4 years B2B content marketing experience (SaaS/tech/professional services preferred)
• Exceptional writing skills across formats, with a portfolio demonstrating range
• Demonstrated success (through metrics) in creating engaging, quality content that drives conversions and contributes to pipeline growth
• SEO proficiency: keyword research, optimization, organic growth strategy
• Translate complex tech features into clear value propositions
• Strategic mindset connecting content to revenue outcomes
• Data-driven approach with analytics and A/B testing experience
• Legal background or experience writing legal content
• Ability to operate independently with minimal guidance