Content Marketer at Biosec Solutions

Role Description

• We are looking for a highly creative and strategic B2C Content Marketer to drive customer engagement and brand awareness through compelling content. The ideal candidate will have a proven track record of developing and executing content strategies that resonate with target audiences, boost organic traffic, and convert leads into loyal customers.

Key Responsibilities:

Content Strategy & Planning:

• Develop and execute a results-driven content marketing strategy tailored to our B2C audience.

Content Creation:

• Write and produce high-quality blog posts, website content, email campaigns, social media posts, and video scripts.

SEO & Keyword Optimization:

• Ensure all content is optimized for search engines and aligns with best SEO practices.

Social Media Management:

• Create and schedule engaging content for platforms like Instagram, Facebook, Twitter, and TikTok.

Campaign Execution:

• Develop content marketing campaigns to drive engagement, brand awareness, and customer acquisition.

Performance Tracking & Analytics:

• Monitor and analyze key content performance metrics (traffic, engagement, conversions) and optimize strategies accordingly.

Collaboration:

• Work closely with designers, videographers, and marketing teams to ensure cohesive branding.

Customer Engagement:

• Respond to audience comments and messages, fostering an active community around the brand.

Requirements

• Minimum 3-5 years of experience in B2C content marketing, digital marketing, or a related field.
• Strong writing, editing, and storytelling skills.
• Experience with SEO tools (e.g., Google Analytics, Ahrefs, SEMrush).
• Proficiency in content management systems (e.g., WordPress, HubSpot).
• Hands-on experience with social media marketing and paid advertising campaigns.
• Ability to analyze data and optimize content based on performance.
• Excellent communication and time-management skills.