Content Lead & Growth Marketer at TP Media

Role Overview

• Planet Media is looking for a dynamic and versatile Content Lead & Growth Marketer to lead the charge in creating engaging, niche-focused content and driving audience growth for our meme pages and client campaigns.
• This role combines the creativity of a content strategist with the analytical mindset of a growth marketer, ensuring that our content captivates, engages, and expands our target audience.
• As the business grows, this role will lay the foundation for scaling our content, marketing, and sales efforts across additional niches.

Key Responsibilities
Content Creation and Strategy:

• Develop a comprehensive content strategy for meme pages, aligned with brand goals.
• Oversee the creation of engaging, viral, and niche-specific content, including memes, videos, and graphics.
• Ensure consistency in tone, style, and branding across all content.
• Collaborate with freelance designers, video editors, content curators and other creatives as needed.

Growth Marketing:

• Execute strategies to grow page followers, engagement, and audience reach organically and through paid ads.
• Leverage AI tools and analytics platforms to optimize content performance and understand audience behavior.
• Experiment with new content formats, posting schedules, and community engagement tactics.
• Stay updated on trends and industry best practices to keep our strategies cutting-edge.

Analytics and Optimization:

• Track and report key performance metrics, such as reach, engagement, and conversion rates.
• Use data to identify growth opportunities and improve content and marketing strategies.
• Conduct A/B tests on campaigns to refine audience targeting and ad performance.

Offline Marketing and Sales Integration (Future Responsibility):

• Develop offline marketing campaigns and partnerships to promote the brand and its content.
• Coordinate sales strategies with the eventual sales team to align marketing efforts with client acquisition.

Collaboration and Team Development:

• Work closely with the Founder/CEO to align content and growth strategies with business goals.
• Lay the groundwork for hiring and managing specialized team members as the company expands.
• Lead the recruitment of the content curation and production teams
• Foster relationships with influencers and partners to amplify content distribution.

Key Performance Indicators (KPIs)

• Monthly follower and engagement growth on meme pages.
• ROI on paid ad campaigns.
• Number of viral content pieces produced monthly.
• Traffic and leads generated for client campaigns.
• Successful testing of new content formats and strategies.

Qualifications

• Candidates should possess Bachelor's Degrees
• Experience: 3 - 5 years in social media marketing, content strategy, or growth marketing.

Technical Skills:

• Proficiency in social media tools (e.g., Meta Business Suite, Hootsuite).
• Familiarity with analytics tools like Google Analytics and AI-based marketing tools.
• Knowledge of paid ad platforms (e.g., Facebook Ads, Instagram Ads, Google Ads).

Creative Skills:

• Strong understanding of meme culture and viral content creation.
• Ability to guide designers and video editors to produce high-quality content.

Soft Skills:

• Excellent communication, multitasking, and leadership abilities.
• A data-driven mindset with a passion for experimentation and innovation.

Compensation

• Competitive salary
• Health insurance
• Remote work.