Content Digital Markter at Osten Laboratory

Job summary:

We are seeking a Content Digital Marketer to oversee the development and implementation of the Company’s digital marketing strategy. The role involves creating targeted content—blog posts, case studies, newsletters, and social media updates—for scientific and industry audiences, helping drive visibility and engagement.

Key Responsibilities:

• Collaborate with web developers and designers on the redesign and optimization of the company website to ensure continuous functionality and strong SEO performance.
• Develop and execute the company’s content strategy to meet online engagement objectives, utilizing a variety of techniques including SEO, PPC, and content marketing.
• Devise and implement strategies to drive online traffic to the company’s website and social media platforms.
• Monitor, analyze, and report on website traffic and conversion rates; recommend and implement improvements based on analytics.
• Plan, develop, and manage digital marketing campaigns across multiple channels.
• Create, edit, and publish high-quality digital content (video, audio, and written) for online platforms; coordinate and facilitate webinars and virtual sessions as needed.
• Manage online branding and product campaigns to enhance brand visibility and awareness.
• Align offline marketing materials and campaigns with digital strategies to ensure brand consistency.
• Develop, manage, and track the company’s digital marketing budget to ensure cost-effectiveness and ROI.
• Conduct customer and market research, analyze competitor activity, and apply findings to refine marketing strategies.
• Stay up to date with emerging digital tools, social media platforms, and marketing trends; incorporate innovative solutions into ongoing and future campaigns.

Qualifications:

• Bachelor’s degree in marketing, Advertising, Communications, or a related discipline.
• At least 3 years’ experience in digital communications and social media marketing. If Bachelors’ degree is in any other unrelated discipline, candidate must have at least 3 years’ experience.

Requirements:

• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in ecommerce, SEO, PPC, email marketing, and social media.
• Understanding of various content management systems, as well as the peculiarities of various social media platforms, in order to customize content as applicable.
• Ability to design, and recommend improvements to graphics.
• Proficiency in digital marketing tools and analytics.
• Strong video editing skills will be an advantage.
• Good problem-solving skills.
• Excellent verbal and written communication skills.
• Good project management skills.
• Proficiency in the use of Microsoft Office tools particularly MS PowerPoint.