Content Creator / Video Editor at IBIC Investment Holdings

Job Summary:

As a Content Manager at Ibic Holdings, you will play a pivotal role in our brands & Communications team, responsible for creating and managing high-quality, engaging content to promote our brand, services, and experiences across all social media platforms. You will collaborate closely with various departments to ensure our content aligns with our brand identity and resonates with our target audience. This position requires creativity, strong communication skills, and a deep understanding of the hospitality industry.

Key Responsibilities

• Develop and execute a comprehensive content strategy that supports the business objectives and enhances the brand's online presence.
• Define target audiences and create content that caters to their interests and needs.
• Produce a wide range of content, including blog posts, website copy, social media posts, email marketing campaigns, and promotional materials.
• Ensure all content is well-researched, accurate, and adheres to brand guidelines.
• Maintain an editorial calendar to plan, organize, and schedule content releases.
• Coordinate with various departments to align content with marketing campaigns, events, and promotions.
• Implement on-page and off-page SEO strategies to improve the visibility of the website and content in search engine results.
• Conduct keyword research and optimize content accordingly.
• Manage and curate social media profiles, creating engaging posts that drive user engagement and brand awareness.
• Monitor social media trends and respond to comments and messages.
• Work closely with the design team for visual content creation, ensuring it complements written content.
• Collaborate with the marketing team to align content with broader marketing initiatives.
• Utilize analytics tools to measure content performance, track user engagement, and make data-driven improvements.
• Generate regular reports to assess the effectiveness of content strategies.
• Ensure all content complies with relevant legal and industry regulations, including copyright, privacy, and accessibility standards.

Key Performance Indicators (KPI):

• Monitor engagement through likes, comments, and shares to gauge content appeal and customer interaction.
• Track the growth of online reservations, orders, or table bookings influenced by your content.
• Measure restaurant website traffic and assess conversion rates for online menu views and orders.
• Evaluate restaurant review ratings and customer feedback to gauge content quality and customer satisfaction.
• Assess foot traffic and revenue changes correlated with content-driven promotions or special events.

Qualifications:

• Proven experience in content creation and management, ideally within the hospitality or travel industry.
• Intermediate mobile video creation and mobile photography skills.
• Exceptional writing, editing, and proofreading skills.
• Proficiency in social media platforms.
• Strong understanding of digital marketing and analytics.
• Creative thinking and the ability to adapt to various writing styles.
• Excellent project management and organizational skills.
• Strong attention to detail and commitment to quality.
• Ability to work both independently and collaboratively in a team environment.
• A passion for the hospitality and travel industry.