Content Creator / Social Media Handler at Elin Group Limited

Job Summary

• Are you a creative thinker with a flair for storytelling and digital media?
• Do you have a way with words and a passion for creating engaging content that captivates and converts?
• Join our dynamic team as a Content Creator/ Social Media Handler and help shape the voice and visuals of our brand across multiple platforms.

Role Overview

• As our Content Creator/Social Media Handler, you will be responsible for developing high-quality written and visual content that aligns with our brand identity, engages our target audience, and supports our marketing goals.
• You’ll work closely with the brand team to brainstorm, produce, and optimize content for web, social media, campaigns, and more.

Core Responsibilities

• Write compelling blog articles, website blog management, product descriptions, email campaigns, and more.
• Develop and schedule engaging content across platforms like Instagram, LinkedIn, Facebook, and TikTok.
• Create short-form video scripts, carousels, reels, and infographics that align with brand messaging.
• Conduct research to generate content ideas and maintain brand consistency.
• Collaborate with design and marketing teams on content strategy and campaign planning.
• Optimize written content for SEO, readability, and audience engagement.
• Monitor content performance and adapt strategies based on insights and analytics.
• Stay updated on digital trends, platform updates, and audience behavior.

Required Skills & Qualifications

• Proven experience as a content creator, copywriter, or similar role.
• Excellent command of written English and a keen eye for detail.
• Ability to create and edit visual content using tools like Canva, CapCut, or Adobe Suite.
• Familiarity with content management systems (e.g., WordPress), SEO tools, and social platforms.
• Creative mindset with the ability to tell stories across various media formats.
• Strong organizational and communication skills.

Basic knowledge of analytics tools (Google Analytics, Meta Insights) is a plus:

• Design: Canva, Adobe Illustrator, Photoshop, Figma
• Video Editing: CapCut, Adobe Premiere Rush, InShot
• Social Media Management: Meta Business Suite, Buffer, Hootsuite, Later
• Writing & CMS: Google Docs, Grammarly, WordPress, Notion
• Email Marketing: Mailchimp, Brevo (formerly Sendinblue)
• Analytics: Google Analytics, Meta Insights, LinkedIn Analytics
• SEO Tools: Ubersuggest, Yoast, SEMrush (basic)

Bonus if you have:

• Experience with short-form video content (Reels, TikToks).
• Work experience in a corporate organization
• Understanding of email marketing tools like Mailchimp.
• Ability to manage multiple social media accounts or communities.