Content Creator at ORIKI Group

Job Summary

• We are sourcing a driven, innovative, creative and detail-oriented Content Creator & Story Writer to produce high-quality, captivating contents for the different facet of the ORÍKÌ Group.
• The Content Creator & Story Writer will work closely with the social media team to update existing material, generate exciting written ups, catchy contents and identify new ways to reach consumers.

Responsibilities
Content Creating:

• Conducting research and interviews to learn more about current trends, developments, exciting contents and perceptions about any subject matter to help contextualize your findings.
• Assisting the creative social media team with constructive feedback on materials created for the brand.
• Research and understand target market audience and develop content strategies for engagement for each subsidiary of the brand
• Creating contents to engage target audience for the different subsidiaries of the brand including reels, videos and graphics
• Create and submit monthly content creating plan for each subsidiary of the brand
• Collaborating with various subsidiaries to cover every exciting news, details or objectives to showcase the brand.
• Monitoring social media pages to ensure every captivating content created and approved is posted by the social media team.
• Submitting monthly content creating reports as required
• Suggesting new content creating ways to promote the brand’s offerings, discounts and to reach consumers.

Story Writing:

• Research on the target audience across the various subsidiaries and create compelling and engaging stories for any subsidiary of the brand as required
• Crafting characters, dialogues and plotlines that resonates with the objectives for the content being created for the various subsidiaries of the brand.
• Collaborating with the social media editors’ team to refine work done for any subsidiary of the brand.
• Using story writing to highlight the unique offerings of each subsidiary of the brand.
• Monitoring trends and happenings in the country, evaluate and create captivating story lines in favor of the target subsidiary of the brand for engagement.

Requirements

• BSc in Mass Communication, Marketing or related fields
• Certification in content marketing and copywriting will be an added advantage
• Minimum of 4years’ experience in content creating for brands
• A portfolio that shows skills and experience in creating engaging contents previously
• Experience in story writing
• Good knowledge of social media metrics and Ads
• Attention to details and good listener
• Exceptional communication skills (Written and Verbal)
• Strong understanding of SEO and optimization of search engines
• Ability to work alone as well as a team.