Content Creator and Videographer at Upbeat Centre

Job description

As the Content Creator & Videographer, you will be responsible for creating, reviewing and editing content for the company which will be published in the company’s websites and social media pages. You will also be responsible for researching on the key SEO terms and implementing them in the content to gain maximum exposure.

• Work with the marketing department to get an understanding of the short term and long term marketing targets and then develop content strategies accordingly.
• Creating content which will catch maximum customer interest
• Writing and reviewing content for websites, social media pages and public communications
• Optimize Search Engine Optimization driven content and increase the site traffic
• Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material
• Measuring and monitoring company website and social media traffic statistics
• Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
• Ensure that the content is compliant with the copyright and data protection laws
• Maintain consistency in content and ensure alignment with the brand history and plans
• Identify customers’ needs in relation to the company and write content to cater those needs
• Update the website, social media and content pages periodically
• Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership.
• Ensure compliance with signed SOP. 
• Able to publish new contents periodically at a steady pace

Videography & Editing

• Capture high-quality photos and videos that align with project goals.
• Operate video production equipment (cameras, gimbals, lights, mics, drones).
• Edit raw video footage into compelling, high-quality final products using software such as Adobe Premiere Pro, Final Cut Pro, After Effects, etc.
• Add motion graphics, subtitles, sound effects, and background music as needed.

Content Management

• Collaborate with the marketing and social media teams to strategize and schedule content.
• Organize and maintain a digital archive of content, footage, and projects.
• Track performance and engagement of published content, and adjust strategies accordingly.

Team Collaboration

• Work closely with other departments to understand project goals and ensure visual content aligns with brand standards.
• Assist in developing campaign ideas and creative pitches when needed.

Competency and Skills Requirements

•  Knowledge of trends and developments in the Sports Gaming & Hospitality Business.
• Advertising industry knowledge
• Marketing Communications Management experience
• Skills to get into the details, proofread and edit content before publishing
• Ability to match up with fast paced work life
• Proficiency with Microsoft Office suite, specially excel and PowerPoint
• Ability to work efficiently maintaining high quality and accuracy
• Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets
• Ability to attention to detail along with a creative mind
• Developed team working skills to collaborate with various departments and work in alignment with them
• Ability to maintain consistency in their content writing
• Ability to understand and cater to the needs of customers and discover the potential markets for the company
• Having an analytics mindset to analyse what type of customer are attracted to what content and then analysing a target market
• Ability to communicate the message in simple and beautiful language which will attract audience
• Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator).
• Strong understanding of video editing principles, color grading, sound mixing.
• Strong portfolio or showreel of past video and content projects.
• Excellent storytelling skills and creative eye for composition and aesthetics.

Experience and Qualification

•  A bachelor’s degree in communications, English, journalism, literature, marketing or other related fields
• Experience as a content creator in prior roles creating strong and engaging content
• Minimum of 3 years’ experience in related role.
• Understanding of SEO best practices
• Prior job experience in web traffic metrics, HTML and web publishing
• Proficiency with content management systems and analytics softwares
• Excellent writing, proofreading and communication skills
• Detail oriented work style with good time management and organizational skills
• Knowledge of various analytics platforms

Person Specification

• Must be conversant with challenges associated with Sports and Gaming. 
• Result oriented and aggressive.
• Must be very sociable and have a strong network.
• High degree of accuracy and attention to detail.
• High degree of independence with objectivity and assertiveness.
• Approachable with good interpersonal skills and the ability to effectively interact with staff across all levels.
• Highly analytical with excellent troubleshooting and problem-solving abilities.
• An enquiring mind set consistently seeking innovative ways to deliver without compromising quality.