Content Associate at ALX Africa

Description

• Do you think about every creative decision in terms of what it does to the person watching or scrolling, not just whether it looks good?
• Can you take a brief, a dataset, and a deadline and come back with something that is visually sharp, on brand, and built to convert rather than just impress?
• Do you understand the difference between content made for awareness and content made for conversion and can you produce both without being told which principles apply to which?
• Do you have a genuine feel for how Nigerian young professionals consume visual content on Instagram, TikTok, and YouTube?
• What stops the scroll, what earns the click, and what makes someone save a video and send it to a friend?
• Are you fast enough to turn around quality work under real campaign pressure without cutting corners that matter?
• Do you care as much about whether your work performed as you do about whether it looked good? If so, this might just be the role for you.

Role Summary 

• The Content Associate plays a critical role in bringing ALX Nigeria’s stories, campaigns, and learner experiences to life through high-quality visual content.
• This role is responsible for producing engaging video and graphic assets that support marketing campaigns, social media growth, and community engagement initiatives. 
• Working closely with the Content & Social Media Specialist and Performance Marketing Specialist, the Content Associate ensures that creative assets are produced consistently and at high quality to support learner acquisition and brand visibility.
• The role requires someone who combines strong creative ability with speed and adaptability. The ideal candidate thrives in fast-paced environments where content must be produced, tested, and iterated rapidly to support growth initiatives.

Specific Responsibilities
Creative Content Production:

• Produce high-quality video and graphic assets that support digital marketing campaigns and social media storytelling
• Edit and produce short-form video content highlighting: Learner journeys, Programme experiences, Career transformation stories, Community events and activities 
• Design compelling visual assets such as: Campaign graphics, Social media creatives, Promotional visuals, Digital marketing banners 
• Ensure visual content is optimised for multiple digital platforms. 

Campaign Creative Development:

• Collaborate with the Content & Social Media Specialist and Performance Marketing Specialist to develop creative assets aligned with campaign messaging and audience targeting strategies. 
• Produce visual assets for: Paid advertising campaigns, Social media storytelling, Promotional announcements 
• Community engagement initiatives 
• Ensure creative assets are delivered on schedule to support ongoing marketing campaigns and launch timelines. 

Brand Consistency:

• Maintain strong visual consistency across all marketing materials to ensure alignment with ALX brand standards. 
• Ensure all creative outputs reflect the organisation’s visual identity, tone, and mission. 
• Support the creation and maintenance of internal visual templates that enable consistent design execution across campaigns. 

Creative Iteration and Optimisation:

• Continuously refine and adapt creative assets based on performance insights and audience engagement. 
• Produce multiple variations of creative assets to support A/B testing across marketing campaigns. 
• Enable rapid experimentation by delivering new creative assets quickly as campaign needs evolve.

Short-Form Video and Social Content:

• Support the production of short-form video content optimised for social platforms, including: instagram Reels, TikTok, LinkedIn video, YouTube Shorts ○ Edit content designed to maximise engagement, shareability, and storytelling impact. 
• Ensure visual storytelling supports the organisation’s efforts to produce high-impact and viral content moments. 

Creator and Community Creative Ecosystem:

• Support the development of a creative community within the ALX ecosystem. 
• Engage learners and alumni who are interested in video editing, design, and digital storytelling. 
• Provide occasional guidance and creative direction to help community members produce content aligned with ALX storytelling. 
• Encourage community members to contribute visual assets and storytelling content that expand ALX’s creative output. 
• Create opportunities for learners and alumni to showcase their work while strengthening the ALX creative ecosystem. 

Requirements
Skill Requirements - Essential:

• 3–5 years of experience in video editing, graphic design, or digital content production 
• Strong portfolio demonstrating visual storytelling through video and graphic design
• Experience producing content optimised for digital and social platforms
• Strong understanding of visual storytelling, composition, and design principles
• Ability to manage multiple creative projects while maintaining high-quality output
• Comfortable working in fast-paced environments where creative output must be produced quickly and iterated frequently.
• Strong attention to detail and ability to maintain brand consistency.
• Experience working in digital marketing, media production, or creator-driven environments is an advantage. 

Skill Requirements - Preferable:

• Familiarity with performance data and the ability to read creative metrics — CTR, conversion rate, cost per result — and translate them into design decisions.
• Experience briefing or directing on-camera talent for testimonial or alumni content. 

Person Specification/Attributes:

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges. 
• Humility: Openness to learning, seeking help when needed, and a focus on serving others. 
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey. 
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond. 
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger. 
• Clarity of Thought: Ability to simplify complexity and communicate ideas in a structured and understandable way. 
• Commercial Curiosity: A genuine interest in understanding how growth decisions connect to revenue outcomes. Not just executing tasks but wanting to know whether they worked, why they worked, and what to do differently next time. 
• Adaptability: Comfort operating in an environment where priorities shift, products evolve, and the playbook is still being written. Someone who finds ambiguity energising rather than paralysing.
• Collaborative Instinct: A natural inclination to share context, loop in the right people, and build on others' work rather than operating in isolation. Especially important in a small team where information hoarding slows everything down.