Content and Community Specialist at Duplo

• As the Content and Community Specialist for the ECFO community, your role will be to execute content strategies to engage and grow our community. Your role involves creating compelling content, fostering meaningful interactions, and building relationships with our audience to drive brand awareness, loyalty, and advocacy.
• In this role, you will work closely with the Head of Marketing and Senior Growth Marketing Specialist to run and manage the community and produce engaging long and short-form content, including but not limited to blog posts, e-books, webinars/podcasts, and social media.
• You may also be expected, from time to time, to support with content needed for Duplo or its subsidiaries.
• You will also be responsible for tracking, monitoring, and reporting on the performance of your content.

Responsibilities:

Strategy

• Develop a growth and content strategy aligned with short and long-term objectives to generate interest in the community, attract new members, and foster engagement among community members.
• Research industry trends, competitor strategies, and audience preferences to inform content planning and generate new ideas to draw the audience's attention.
• Monitor sentiment, feedback, and user behaviour to gain insights and inform future strategies.

Content Creation

• Build and execute a social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Oversee all of the ECFO Community’s social media channels as well as the community platform, including analytics and reporting.
• Write clear, error-free, and compelling copy for various mediums (e.g. social ads, blog posts, e-books, email campaigns). Edit and proofread copy as needed.

Community Engagement

• Cultivate and nurture an active and engaged community.
• Organize virtual and physical events to bring community members together and enhance engagement.
• Respond promptly to user comments, messages, and inquiries with a focus on providing value and fostering positive interactions.
• Develop and implement strategies to encourage user-generated content, discussions, and participation.

Requirements:

• At least 3-5 years experience in content and community management experience, ideally at a financial institution
• Creative thinking and problem-solving abilities, with a passion for building and nurturing online communities.
• Meticulous attention to detail and ability to hold grammatical and brand standards
• Strong sense of ownership and determination to get things done.
• Exceptional communicator (written and oral) with strong interpersonal skills
• Can-do attitude with a willingness to roll up your sleeves and figure it out
• Great organizational skills, ensuring nothing falls through the cracks
• Be emotionally intelligent, humble, and excited to work within a team with a diverse set of experiences, backgrounds, and skills