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  • Posted: Jul 7, 2020
    Deadline: Not specified
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  • Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money for people around the world.
    Read more about this company

     

    Community Manager / Digital Marketing Strategist - Africa

    Location: Remote

    Responsibilities

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Analyze web traffic metrics and suggest solutions to boost web presence
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies
    • Provide thought leadership and perspective for adoption where appropriate

    Requirements

    • BS/MS degree in marketing or a related field
    • Proven working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Sensor, Google Analytics, NetInsight, Omniture, WebTrends)
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Google Adwords campaigns

    Conditions:

    • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
    • Fast moving, challenging and unique business problems
    • International work environment and flat organisation
    • Great career development opportunities in a growing company
    • Possibility for relocation and international transfers mid-career
    • Competitive salary
    • Flexible working hours, Casual work attire

    Method of Application

    Interested and qualified? Go to Binance on jobs.lever.co to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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