Communications Strategist at Murtala Muhammed Foundation

Job Summary:

The Communication Strategist develops and implements communication strategies for each thematic area of the organizations work that includes media outreach and social media content creation.

Responsibilities and Functions:

• Research and write press releases, and content for the company website, infographics, blogs, newsletters and Social Media platforms.
• Liaison with program team to coordinate activities, on-line content, and materials across the business unit.
• Manage the organizations digital presence. Seek opportunities to enhance the reputation of the brand, and coordinate publicity events as required.
• Arrange and coordinate press conferences, and plan events where needed.
• Adhere to the company’s style guide, ensuring that we produce high-quality and error-free copy.
• Work with key internal role-players to brainstorm content ideas, in line with the company’s strategy and in support of various brand initiatives.
• Support and evaluate results of communication campaigns with the team.
• Develop and maintain close working relations with media outlets and identify opportunities for the organization's senior management for media placement;
• Organize, provide support and arrange broadcast and print media interviews for Senior Management
• Propose, edit, draft and pitch op-eds, letters to the editor, and other written, digital, and broadcast commentary.
• Work across the organization with the management team, programs team and admin team to identify media moments, develop and implement relevant materials and media outreach.
• Generate innovative ways to gain quality media coverage across all channels.
• Develop multi-media content for the organization showcasing the organization’s success stories and its people.

Key Result Areas:

• Build and calendarize communication strategy and plan for the quarter, covering all thematic areas
• Improve organization's digital presence, program awareness and engagement by 40% in the next quarter
• Drive notable traffic to the MedAssist website and build engagement around the program to increase calls to the call centre
• Create engagement platforms and programs for engaging content, monthly newsletters and highly educative LinkedIn presence.
• Build network/relationships with media houses and platforms for brand building and awareness activities
• Coordinate copy editing of project deliverables, develop press releases where needed.
• Proper planning, quality deliverables and timely completion of assigned/expected tasks

Requirements :

• Bachelor’s degree in Journalism, Communications or related fiends.
• Minimum of 2-3 years professional experience.
• A proven track record executing communication plan in a fast-paced, multifaceted work environment.
• Knowledge of desktop publishing software (InDesign/Photoshop)
• Knowledge and understanding of communications practices, design tools and techniques in social media management.