Communications Specialist at Terawork

Job Responsibilities:

• Develop and implement comprehensive communication strategies and plans to effectively convey key messages and enhance the organization's reputation.
• Create engaging content for a variety of communication channels, including websites, social media platforms, newsletters, press releases, and internal communications.
• Collaborate with internal teams to gather information and insights for content creation and ensure messaging consistency across all channels.
• Build and maintain relationships with media outlets, journalists, and influencers to secure positive media coverage and manage public relations efforts.
• Monitor media coverage and industry trends to identify potential risks and opportunities, providing proactive recommendations and responses.
• Support crisis communication efforts by developing communication materials, coordinating responses, and managing stakeholder communication during challenging situations.
• Plan and execute internal communication initiatives, such as employee newsletters, town hall meetings, and employee engagement campaigns.
• Coordinate and manage the organization's participation in industry events, conferences, and speaking engagements.
• Conduct market research and analysis to identify target audiences, assess communication effectiveness, and provide insights for future communication strategies.
• Collaborate with design and creative teams to develop visually appealing and impactful communication materials.
• Measure and evaluate the effectiveness of communication initiatives using appropriate metrics and reporting tools, making recommendations for continuous improvement.

Required Qualifications:

• Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
• 4 years proven experience working as a Communications Specialist or in a similar role, preferably in a corporate or agency setting.
• Strong written and verbal communication skills, with the ability to craft clear and compelling messages for different target audiences.
• Proficient in using various communication channels and platforms, including social media, websites, and email marketing tools.
• Knowledge of public relations principles and practices, including media relations, crisis communication, and reputation management.
• Proficiency in MS Office suite and experience with design and multimedia software is desirable.
• Experience with content management systems and digital analytics tools is a plus.