Communications Associate at Welcome2Africa

Job Responsibilities

• Write and optimise content for the website, newsletters, print publications and social networking sites.
• Follow communications plan to post content on the organization’s social media platforms
• Ensure consistency in terms of voice, branding, messaging and frequency of posting via digital channels.
• Handle media enquiries and create effective news releases to gain positive press coverage
• Develop and deliver well-executed and effective campaigns for all W2A Programs.
• To develop working relationships with key internal and external stakeholders and partners.
• Work with Growth Lead to establish and monitor performance benchmarks and media cost with agencies.
• Evaluate media efforts results and prepare measures of success.
• Ensure program outcomes receive best possible business benefit levels.
• Recommend marketing management on media policies development for maximum effectiveness.
• Perform with Market Research, agencies as well as brand teams to optimize investment return for advertising management and media planning.
• Develop detailed understanding of media measurement as well as evaluation standards.
• Schedule calls to engage stakeholders
• Manage and maintain media budgets for all programs
• Manage entire media budget activities and work within the budget
• Write and edit content in a variety of formats, from product literature and presentations to thought leadership papers, press articles and corporate messaging, for traditional and digital media.
• Writing/editing marketing and thought leadership content for a variety of formats, to engage and inspire the Private Bank’s clients and prospects globally.
• Covering topics such as sustainability, investments, financial market trends and philanthropy, agro-commodity investments, maritime investment, trade potentials, while targeting investors, family offices and donor agencies.
• Conduct research on the agricultural and maritime sector in Nigeria and other African countries
• Gather data from various sources such as academic journals, industry reports, and credible websites

Job Requirements

• Post Secondary Degree in Communications or other related fields
• Experience in effective management of online platforms and content development
• Exceptional written and verbal communication skills
• Demonstrated ability to work in an action-oriented, cross-functional environment
• Ability to lead and manage a team
• Must work well in a team/collaborative environment
• Strong conceptual thinking to create relevant advocacy materials for projects and activities with innovative elements.
• Ability to plan, anticipate requirements, problems and obstacles, juggle competing priorities successfully, and work to tight deadlines with a high degree of autonomy