Communications Analyst at Pagatech Limited

Location: Yaba, Lagos
Sector: Consumer Finance
Career Level: Grade 5, Senior Analyst
Reports To: Senior Communications Manager
Department: Brand Strategy & Marketing

About the Role

• The Communications Analyst will be a member of the Corporate Communications team responsible for all internal and external communications and media related activities for Paga.
• Internal communications focus on messaging across the entire organization the various activities of the Company to ensure that employees have the information they need to perform their jobs.
• External communication focuses on various stakeholders in the Paga ecosystem - Agents, Business Partners, Regulators, and consumers.
• The team is also responsible for managing the public reputation of the company. The team is part of the Brand Strategy & Marketing team and the candidate will report to the Senior Communications Manager.
• Researching industry-related topics (combining online sources, interviews, and studies) Writing clear marketing copy to promote our products/services and preparing well-structured drafts.

Primary Responsibilities

• Social Media - Develop a social media strategy that collaborates with all units within Paga and marketing and PR objectives. This strategy should look to engage and grow followership across all channels.
• Candidate will be required to co-define KPIs on an annual and quarterly basis and be responsible for delivering on set goals.
• Conduct regular research on top influencers, competitors and trends in the economy and the mobile payments industry.
• Develop and share relevant and engaging content for all Paga’s social media channels.
• Monitor all Paga’s social media channels for customer engagement opportunities and initiate conversations about the brand.
• Analyze and generate monthly reports on activities across all our social media channels and make recommendations where required.
• Work with graphic designers to create engaging visuals that reflect our brand image and complement content.
• Develop and manage the execution of quarterly customer promotions/campaigns on our social media channels.

Comms:

• Assist the team lead in the creation, implementation and overseeing the company’s communications efforts, as follows:
• Develop and maintain a content calendar to guide social media and internal media content dissemination.
• Work closely with Senior Communications Manager and People Operations team to cascade all Paga information and announcements to employees.
• Support Senior Communications Manager effectively with skill in copywriting and content creation.
• Support design team with copy for ad & marketing campaigns.
• Work closely with Sales and Product teams to cascade all Paga information and announcements to customers, agents, partners and other key stakeholders.
• Assist in managing and generating content for the brand’s e-mail marketing channel.
• Manage and monitor all brand social media platforms.
• Write and distribute press releases.
• Participate in the development of monthly company internal newsletter by providing editorial direction, generating ideas & content.
• Participating in development of quarterly company agent newsletter by providing editorial direction, generating ideas & content.
• Contribute to the execution of quarterly internal campaigns to boost team moral, build brand awareness and convert staff to ambassadors.
• Contribute to content development for all co-marketing with brand partners, sponsorship, event management and all other brand related activities.

Knowledge and Skill Requirements

• Bachelor’s Degree in Mass Communication/Journalism/English or related field
• 3 - 4 years’ work experience in Journalism, Public Relations, freelance writing, Corporate communications or related field
• Exceptional writing ability
  • Content Creation - Level 5
  • Copy Writing - Level 4
• Excellent presentation and communication skills - verbal and written.
• Ability to work calmly and maintain good judgment in a fast paced and constantly evolving environment
• Ability to think, plan and execute resourcefully
• Ability to work well in a team environment and independently when necessary
• Must have completed the mandatory NYSC.

Key Competencies:

• Initiative
• Self- driven and hardworking
• Organized
• Multitask and manage competing priorities
• Creativity
• Good team player
• Flexibility
• An interest in technology is a must.
• Excellent digital, social, and integrated marketing experience
• A proactive and detail-oriented client service mentality.