Communication & Business Development Manager at AMO Farm Sieberer Hatchery Limited

Job Purpose

• Strengthen and manage the company’s internal and external communications to enhance brand reputation, stakeholder engagement, and visibility.
• Develop and execute communication strategies that align with business development goals and company values.
• Achieve improved brand recognition, stakeholder trust, and financial growth.
• Drive business growth through strategic partnerships, lead generation, and revenue-focused initiatives.

Roles and Responsibilities
Communications Management:

• Develop and implement comprehensive communication plans to support company objectives, brand positioning, and key messaging.
• Oversee creation and management of compelling content for internal and external audiences, including press releases, newsletters, websites, social media, and marketing materials.
• Serve as the brand custodian, ensuring consistency in tone, visual identity, and message across all channels.
• Manage media relations and act as the main point of contact for media inquiries and press engagements.
• Support internal communications to enhance employee engagement, alignment, and corporate culture.
• Monitor public and industry perception, proactively managing reputation and crisis communications.
• Oversee the production of communications collateral and supervise external vendors (e.g., designers, writers, PR agencies).
• Track and report communications performance metrics (e.g., reach, engagement, sentiment) and recommend improvements.

Business Development:

• Develop and implement sales and marketing strategies to achieve revenue and growth objectives.
• Identify, cultivate, and manage new and existing business opportunities in domestic and international markets.
• Build and maintain strong relationships with key customers, partners, suppliers, and stakeholders.
• Conduct market research and competitive analysis to identify trends, opportunities, and potential risks.
• Collaborate with sales and marketing teams to design and implement promotional campaigns.
• Participate in trade shows, conferences, and industry events to represent the company and explore new markets.
• Negotiate contracts and agreements with clients, distributors, and service partners.
• Prepare reports and presentations on business development performance, including KPIs and market insights.
• Manage budgets, forecasts, and financial planning relevant to business development initiatives.

Qualifications

• Bachelor's Degree in Mass Communication, Marketing, Business Administration, Public Relations, or a related field.
• A Master’s Degree or relevant professional certification (e.g., CIM, CIPR, PMP) is an added advantage.
• Minimum of 5 - 7 years of progressive experience in communication, business development, or related roles.
• Demonstrated success in managing integrated communications strategies and business growth initiatives.
• Proven experience in B2B or B2C environments, preferably within the agriculture, food processing, or FMCG sectors.
• Familiarity with donor-funded programs, NGO engagement, or public-private partnerships is a plus.
• Strong portfolio of written and visual communication materials (may be requested during the recruitment process).
• Experience in digital marketing, social media strategy, and CRM tools is highly desirable.
• Ability to travel as needed for business development and stakeholder engagements.

Required Skills and Competencies:

• Strong verbal and written communication skills.
• Excellent relationship and stakeholder management abilities.
• Proficiency in business planning, analysis, and strategy execution.
• Expertise in media relations, content creation, and corporate storytelling.
• Skilled in Microsoft Office tools, calendar management, and digital communication platforms.
• Good negotiation and presentation skills.
• Experience in or understanding of the poultry/agricultural sector (preferred).
• Ability to multitask and meet deadlines under pressure.
• High attention to detail and commitment to quality.
• Knowledge of branding, marketing, and reputation management best practices.

Expected Behavioural Competencies:

• Resourcefulness :Creative and adaptive problem-solving approach.
• Dependability : Consistently delivers quality work on time.
• Passion : Demonstrates enthusiasm and commitment to the company’s mission.
• Integrity : Upholds high ethical and professional standards.
• Promptness : Responds to tasks and communications in a timely manner.
• Accountability: Takes ownership of outcomes and performance.
• Professional Image: Acts as a brand ambassador, representing the company positively.