Communication and Marketing Manager at Suacasa

Role Overview

• We are seeking an experienced Communication and Marketing Manager to join our team.
• The ideal candidate will be responsible for developing and implementing effective marketing strategies and communication plans to enhance our brand presence, engage clients, and drive sales. This role requires a blend of strategic thinking, creativity, and exceptional communication skills.

Responsibilities

• Develop and execute comprehensive marketing strategies to promote Suacasa Nigeria's brand and luxury properties.
• Manage all communication efforts, including public relations, social media, content creation, and advertising campaigns.
• Create marketing collateral such as brochures, flyers, newsletters, and presentations that align with brand messaging.
• Monitor market trends, competitor activities, and customer preferences to identify new opportunities for growth.
• Collaborate with cross-functional teams including sales, design, and construction to ensure cohesive marketing strategies.
• Organize and participate in promotional events, exhibitions, and trade shows to showcase properties and gather leads.
• Analyze campaign effectiveness and report on KPIs to measure success and optimize strategies.
• Foster relationships with media contacts, influencers, and industry partners to enhance brand visibility.
• Manage the marketing budget and ensure effective allocation of resources.

Measurable KPIs

• Increase brand awareness and engagement metrics (e.g., social media followers, website traffic) by 25% within the first year.
• Achieve a minimum of 15% growth in lead generation through marketing efforts annually.
• Attain a 20% increase in sales conversion rates for marketed properties.
• Deliver quarterly reports on marketing performance metrics, insights, and actionable recommendations.
• Successful execution of at least 4 major promotional events per year with positive attendee feedback.

Skills & Competencies

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years’ experience in marketing or communications, preferably in the real estate or construction industry.
• Proven track record in developing successful marketing campaigns and communication strategies.
• Strong understanding of social media platforms, digital marketing, and SEO principles.
• Excellent written and verbal communication skills, with the ability to tailor messages to different audiences.
• Proficient in using marketing analytics tools and software to track performance and derive insights.
• Creative and strategic thinker with a strong eye for detail.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.