Commercial Manager - HQ at Cedarcrest Hospitals

PURPOSE OF THE ROLE

• As a Commercial Manager for Cedarcrest Hospitals, your primary responsibility is to oversee the organization's commercial operations and drive its financial growth.
• Your role involves managing various aspects of the hospital's business functions, including sales, marketing, revenue generation, and customer relationships.

KEY RESPONSIBILITIES

• Strategic Planning: Develop and implement commercial strategies aligned with the hospital's goals and objectives. This includes identifying opportunities for growth, market expansion, and revenue optimization.
• Sales and Business Development: Lead the sales team in developing and executing effective sales strategies to attract new clients and maintain existing customer relationships. Identify potential business opportunities and establish partnerships with other healthcare providers, insurance companies, and corporate clients.
• Marketing and Branding: Collaborate with the marketing team to create and execute comprehensive marketing campaigns that promote the hospital's services, increase brand awareness, and drive patient acquisition. Monitor market trends and competitor activities to ensure a competitive edge.
• Financial Management: Develop and manage the hospital's commercial budget, including revenue forecasting, expense control, and financial analysis. Implement pricing strategies and monitor financial performance to achieve profitability targets.
• Contract Negotiation: Negotiate contracts with clients, suppliers, and vendors to ensure favourable terms and conditions for the hospital. Collaborate with the legal department to review and finalize agreements while mitigating risks.
• Customer Relationship Management: Maintain strong relationships with key clients, addressing their needs and ensuring high customer satisfaction. Implement customer retention strategies and resolve any commercial issues that arise.
• Team Management: Provide leadership and guidance to the commercial team, including sales representatives, marketing professionals, and administrative staff. Set performance targets, conduct regular performance evaluations, and provide training and development opportunities.
• Compliance and Regulations: Stay up-to-date with relevant laws, regulations, and industry standards about commercial operations in the healthcare sector. Ensure the hospital's compliance with these requirements, including data protection and privacy regulations.
• Reporting and Analysis: Prepare regular reports on commercial performance, market trends, and financial metrics for presentation to the management team. Analyze data to identify areas for improvement and develop actionable strategies.
• Attend conferences and professional association meetings and promote Cedarcrest Hospitals' products, solutions and brand.
• Perform any other job that may be assigned.

HIERARCHY:

• This role reports to the Chief Operating Officer.

KEY PERFORMANCE INDICATORS (KPIs):

Key Performance Indicators (KPIs) help measure your efforts' effectiveness and success. You will be measured on the following KPIs for your role:

• Revenue Growth
• Customer Satisfaction
• Sales Performance
• Cost Control
• Contract Performance
• Market Share
• Competitive Analysis
• Compliance Adherence
• Return on Investment (ROI)

EDUCATION, CERTIFICATION AND EXPERIENCE REQUIREMENTS

• MBA Business Administration, Finance, Marketing, Economics or its equivalent.
• Minimum of five years of experience in business Development, sales, or marketing.
• Proficiency in MS Office and CRM software (e.g. Salesforce)
• Proven sales track record and strong coaching skills
• Excellent analytical, written and verbal communication skills
• Strong organizational skills including prioritizing, scheduling, time management, and meeting deadlines; detail oriented
• Ability to work effectively in a fast-paced environment