Commercial Lead at AshLuxury

Role Overview:

Mission (why this role exists)

• The Commercial Lead exists to own and accelerate revenue growth across all of Ashluxe’s commercial channels — e-commerce, brick-and-mortar retail, and wholesale. The role translates Ashluxe’s commercial strategy into channel-level execution, with wholesale a key growth priority alongside a thriving direct-to-consumer retail and digital business.
• Working closely with the Managing Director, the Commercial Lead is the operator accountable for day-to-day commercial performance - revenue, margin, sell-through, and customer growth - across e-commerce, retail, and wholesale.
• The role combines hands-on commercial leadership and account management with channel planning and data-led decision-making, ensuring profitable, sustainable revenue growth while protecting Ashluxe’s brand positioning.

Positioning

• Is: A hands-on commercial leader accountable for revenue growth, channel performance, and sell-through across e-commerce, retail, and wholesale.
• Is NOT: A single-channel, purely strategic, or brand-marketing role; the Commercial Lead owns commercial performance across all channels and is measured on results, not only on setting direction.

 Key Responsibilities:

Multi-Channel Commercial Leadership 

• Own and grow revenue across all of Ashluxe’s commercial channels — e-commerce, brick-and-mortar retail, and wholesale. 
• Set channel-level targets, pricing, and trading strategy, and own commercial performance and the P&L across channels. 
• Balance and optimise the channel mix to maximise profitable, sustainable revenue growth. 

Wholesale Growth 

• Build, own, and grow the wholesale channel as a key engine of revenue growth. 
• Identify, pitch, onboard, and manage wholesale partners, and multi-brand retailers across priority markets. 
• Own wholesale sell-in and sell-through, including range planning, order books, reorders, and account performance. 
• Negotiate trading terms, margins, and agreements that protect profitability and brand positioning. 

Retail & E-Commerce 

• Drive the performance and growth of brick-and-mortar retail operations and the e-commerce platform. 
• Own key direct-to-consumer metrics, including traffic, conversion, average order value, and sell-through. 
• Ensure a seamless, premium omnichannel customer experience across stores and online. 
• Partner on clienteling, CRM, and retention initiatives that grow customer lifetime value. 

Commercial Strategy & Revenue Growth 

• Translate the company’s commercial growth strategy into channel-level plans and revenue targets. 
• Own forecasting, pricing architecture, and markdown and discount discipline across channels. 
• Identify new channels, accounts, and revenue streams that strengthen profitability. 

Data & Performance 

• Track and report on commercial KPIs by channel, including revenue, sell-through, margin, and conversion. 
• Use sales and consumer data to inform assortment, pricing, and channel strategy. 
• Partner with marketing on data-backed demand generation that supports all commercial channels. 

Team & Cross-Functional Collaboration 

• Lead and mentor the commercial team across wholesale, retail, and e-commerce. 
• Work closely with the MD, merchandising, marketing, and operations to align supply with demand. 
• Provide commercial input into product, pricing, and go-to-market decisions. 

Requirements

Key Requirements & Skills

• Proven track record in commercial, multi-channel, or sales leadership across wholesale, retail, or e-commerce within fashion, luxury, lifestyle, or consumer brands.
• Demonstrated success growing revenue across multiple channels, including building or scaling wholesale and driving retail and e-commerce performance.
• Strong understanding of omnichannel retail and e-commerce, including digital trading and customer experience.
• Strong negotiation, account management, and relationship-building skills.
• Commercially numerate, with confidence owning forecasts, margins, sell-through, conversion, and order books.
• Data-literate, able to turn sales and channel data into commercial decisions.
• Entrepreneurial, hands-on, and effective in a fast-paced, high-growth environment.
• An existing network of wholesale and retail partners is a strong advantage.