Client Relationship Manager - Public Sector Programmes at Lagos Business School

Overview

• The role holder will create and initiate innovative ways of marketing bespoke executive programmes, seminars, workshops, and conferences to clients primarily in the public sector.
• You will drive the sale of the assigned products, meeting targets in revenue, number, and any set objective on the products.

Essential Duties / Key Job Roles and Responsibilities
Include but are not limited to the following:

• Develop and implement programmes to grow product sales.
• Set up strategic marketing plans for the product portfolio through comprehensive market research, competitive analysis, pricing, customer engagement, etc.
• Manage relationships with clients and promptly provide feedback on products from the field to relevant units to improve market drive.
• Act as the content expert and maintain relevant training documents and training materials for all levels of programmes.
• Responsible for the sale of products within the assigned portfolio deploying best practices to achieve sales targets.
• Maintain and update customer reference database and associated companies to facilitate marketing activities.
• Manage issues affecting ordering of products and meeting of clients’ products demand.
• Review and advise on improvement initiatives for an effective meeting of targets.
• Provide advice on the branding of product brochures, flyers and other marketing communications materials.
• Facilitate payment of fees by participants in accordance with the SOP.
• Drive collections and adherence to credit policy with respect to programmes under your care.
• Support the marketing of other Executive Programmes
• Collaborate with colleagues to ensure successful completion and graduation of participants in Executive Education.
• Any other specific or Adhoc duty to be assigned by the line manager from time to time.

Qualifications

• Good First Degree from a reputable institution.
• A Master’s Degree / MBA would be an added advantage.

Experience:

• Minimum of seven (7) years in the service marketing industry.
• Experience gained in public sector working with strategic MDAs. Sales, Accounts Management, Business Development, Consulting or project management experience will be an advantage.

Competencies Required:
To be successful in this role, the candidates must possess the following competencies:

• Planning and organizational skills
• Good use of initiative
• Good interpersonal skills
• Excellent time management skills
• Excellent oral and written communication skills
• Influencing and presentation skills
• Experience with electronic and social media marketing
• Knowledge of market segmentation and branding
• Customer’s services skills
• Expert knowledge of MS office
• Knowledge of product and channels development
• Knowledge of product cycle management.