Chief Growth Officer at The Concept Group

About the job

• Evaluating new business development opportunities, including analyzing potential markets, assessing client needs, and identifying competitors
• Developing a plan for growth that includes goals, strategies, and tactics for increasing market share in existing markets or creating new ones
• Developing and implementing new products or services that meet customer needs, such as new software applications or mobile apps
• Creating and implementing strategies to acquire new customers or increase sales to existing customers
• Researching new technologies that could have an impact on the company’s industry or business model
• Analyzing the company’s financial performance against its competitors
• Designing and implementing strategic plans for the company’s future growth or restructuring to help it meet its goals
• Drive execution of go-to-market product strategies, ensuring that they result in significant funnel growth/new customer wins based on the value proposition.
• Create a strategic plan for revenue growth by channel & managed multiple cross-functional teams
• Drive collaboration with the Product Development team to document feedback and shape the product roadmap.
• Define the key marketing priorities and KPIs with the product team.
• Define insights, hypothesis, and roadmap of testing as well as market priority for the African market.
• Drive A/B and multivariate testing programs to continually improve ad and channel performance.

Requirements and Qualifications

• Bachelor’s degree in marketing, business, or related discipline
• MBA or other advanced degrees
• Experience working in a startup or high-growth environment
• Experience with CRM software and marketing automation tools
• 8+ years of experience in marketing, sales, business development, or related field
• Proven track record of success in developing and executing the growth strategy
• Experience building and leading high-performing teams
• Excellent analytical skills and experience using data to inform decision-making
• Strong project management skills and ability to execute multiple initiatives simultaneously
• Outstanding written and verbal communication skills