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  • Posted: Jan 21, 2022
    Deadline: Jan 29, 2022
  • Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional consultants offering top-of-the-line executive recruitment and selection services. We cater for the needs of a range of professionals seeking employment and work together to create effective solutions using our networks and strong client base.
    Read more about this company


    Channel Sales Manager

    Job Description:

    Our client in an FMCG is looking to hire experienced candidates in beverage industry to fill the below position


    Principal Accountabilities

    • Ensure that the channel KPI’s are achieved
    • Drive a winning culture; lead coaching and coordinate weekly/ monthly Regional meetings and ensure target understanding.
    • POP Execution; conduct structured market visits and provide written feedback -reports
    • Responsible for the achievement of Channel Volume/revenue targets and other KPIs
    • Responsible for developing existing customers and recruiting new ones.
    • Recruit and manage a team of Sales Executives & merchandiser/canvassers to drive results.
    • Responsible for the development, tracking, deployment of distributor infrastructure. Ensure all conditions in place locally to make warehousing development, other supply chain and warehouse management principles are applied at distributor point.
    • Collate local reporting and identify main priorities for improvement by the various teams.
    • Must ensure that Monthly action plans are effective, especially for the weakest distributors on Warehouse infrastructure – to achieve this, the candidate must regularly track deliver against agreed terms
    • Coverage of all Direct Dealer within the allotted territory and achieve Primary Sales and Collection Targets
    • Monitor secondary sales & competition activities
    • Develop sales strategies and set targets
    • New Product Development – in line with company strategy
    • Market Working – Regular visit to the market, daily/weekly
    • Market Development
    1. Increase number of direct Dealers (Networking) and improve billing efficiency over moving average of last 3months
    2. Price / Value Chain compliance.
    3. Communication and proper implementation of Trade schemes
    4. Settlement of Dealer Claim within 15days of Completion of scheme
    5. Monitor First Expiry, First Out (FEFO) and short expiries.
    • Reporting: Weekly/Monthly submission to Reporting Officer:
    1. Manager promoter and Sales Representative-wise Secondary Sales
    2. Monitor Dealer-wise Closing stock
    3. Track competition activity and pricing
    • Debtor Management:
    1. Monthly Balance confirmation from all Credit Customers
    2. Ensure that outstanding debt is within company norms


    • Ability to lead and motivate others.
    • Excellent sales, negotiation skills and good business sense.
    • Excellent communication and 'people skills'.
    • Good planning and organizational skills.
    • Setting high standards and achieving results.
    • Demonstrate integrity.
    • Numeracy, reporting and analytical skills.
    • Initiative and enthusiasm
    • The ability to work calmly under pressure

    Qualifications / Experience

    • Good understanding of Sales activities and territory management
    • HND / B.SC Marketing, Humanities, or similar discipline
    • 5 years and above experience in Alcoholic Beverage segment

    Method of Application

    This job has expired or closed. Application is no longer allowed

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