Category Development Manager at GBfoods

About the job

• Develop and implement successful marketing campaigns including loyalty programs, commercial partners’ training courses, generate branding & POP materials from ideation to execution
• Campaign planning, implementation and evaluation
• Manage Brand Category P&L to ensure brand profitability in line with business plan.
• Launch profitable propositions that are relevant and meet consumers’ needs.
• Design channel specific category plans specifying assortment and shelf-layout by channel, build new channels.
• Develop promotional strategies and price positions
• Drive distribution and product availability across channels at the point of purchase including support of new product introduction for listing into mix.
• Leading sales input to the S&OP process and drive business performance by implementing customer marketing plans.
• Deliver overall forecast and growth
• Oversee holistic customer investment for each category including retailer margins and customer profitability Develop promotional activities across channels in MT, GT etc., in alignment with overall company commercial growth plans.
• Plan and lead implementation of BTL activities including setting and landing merchandising guidelines.
• Conduct trade launches to include an integrated marketing plan and trade support.
• Manage and track country, channel and customer specific ROI on implemented activities.
• Conduct off-take data analysis from key customers, translate research data and provide insights and corrective measures on overall category to respective customers.

Requirements:

• HND/BSc with relevant certification in Marketing, Business Administration or Advertising. Postgraduate qualification is a plus.
• Eight or more years’ experience in marketing or trade marketing department within the food flavour, retail, FMCG sector, including CPG, retail network & brand / product management
• Should have managerial experience in related field