Campaign & Content Specialist at Nigerian Breweries ( NB Plc )

Purpose of the Job

• Responsible for developing and delivering campaign content for Nigerian Breweries B2B platforms.  Create and manage all content for the Digital Sales Team.
• Create concepts and content for running daily business as well as supporting customer development initiatives.
• Write, develop/manage video and platform content with audience (B2B retail customers) in mind
• Design content for omni-channel media to reflect tone of voice and brand guidelines.

Key Accountabilities

• Create, develop and manage visual and written creative content for campaigns and articles using promotions and analytics to generate insights.
• Manage campaigns and customer journey engagement via Heineken’s Global Marketing Automation platform.
• Ensure all content is fully optimized for usability and drive retention, order frequency, digital revenue, user growth and engagement across all devices
• Work collaboratively to develop, execute, and regularly update the content plan
• Collaborate with brand teams to manage brand product information
• Support to develop ideas on how to display content and products across B2B platforms in order to improve UX and conversions, as well as improving the content management systems & processes.

Requirements
Education:

• Bachelor’s Degree in Business, Marketing, Multimedia or Journalism from a recognized university, with a minimum of Second Class (Upper Division).
• Master's Degree would be an added advantage.

Work Experience:

• 2+ years’ experience in an ecommerce marketing environment
• Strong creative, copywriting and visual communication skills with attention to detail
• Confident working with web and creative agencies
• Experience in managing relationships, and an aptitude for working in an agile 'test and learn' environment
• Working ability with Adobe Creative Suite (Photoshop. Illustrator, InDesign)
• A self-starter with the ability to manage time effectively, work within a demanding, challenging and ever changing environment.
• Be comfortable to challenge others to drive improved outcomes for our customers and be able to confidently articulate key points or factors to be considered.