Business & Finance Analyst at Herbal Goodness

KEY RESPONSIBILITIES

Financial Reporting and Compliance

• Tax Prep & Support: (1) Provide a template for books that will support improved/efficient tax reporting. (2) Support the updated corporate structure to ensure an optimized tax and employee compensation structure for exit. Deploy tax optimization strategies to achieve the target EBIDTA.
• Ensure accurate transaction posting in QuickBooks Online (QBO).
• Prepare and present financial dashboards and weekly channel performance reports to help leaders assess the business's performance.
• Generate, Review and discuss management reports highlighting key financial trends and opportunities.
• Support strategic planning with data-driven financial insights.
• Profitability Analysis by Product & Channel
• Analyze revenue, cost, and margin performance across products, sales channels, and departments.
• Identify top-performing and low-performing products to guide marketing and pricing strategies.
• Monitor financial KPIs to assess business performance.
• Provide cost-benefit analysis for new investments, hiring, or business expansion.
• Work with operations, marketing & sales teams to align financial goals with business objectives.

Financial Planning and Analysis (FP&A)

• Develop Financial Forecasts: Create 1-year, 3-year, and 5-year financial forecasts aligned with growth goals and exit objectives, using various scenarios.
• Revenue and Expense Modeling: Build models that project revenue and identify major expense drivers, allowing the company to assess profitability and scalability.
• Key Performance Indicators (KPIs): Define, track, and report KPIs relevant to growth (e.g., gross margin, cash flow, EBITDA) and perform regular variance analysis against budget.
• Develop and maintain the company’s annual budget by department and function.
• Track actual financial performance against budgeted numbers.
• Work with department heads to establish realistic financial goals and projections.
• Review, revise, and update budgets based on real-time business performance.

Cash Flow Management and Optimization

• Track daily, weekly, and monthly cash inflows and outflows.
• Ensure the company maintains healthy liquidity for operations.
• Forecasting & Future Cash Need
• Develop financial forecasts for expected revenue, costs, and expenses.
• Predict future cash flow challenges and recommend action plans.
• Ensure adequate working capital is available for smooth operations.
• Managing Accounts Payable & Receivable
• Oversee timely payment of invoices and vendor contracts to maintain supplier relationships.
• Work with accounting to optimize receivables collection and reduce outstanding balances.

Cost Management and Process Optimization

• Reviews and approves all POs and pays all bills under $200.
• Ensure cost control and resource allocation align with business priorities.
• Analyze variances between budgeted vs. actual expenses and identify cost-saving opportunities.
• Prepare monthly variance reports and recommend corrective actions to management.
• Work with vendors to renegotiate better terms to reduce COGS.
• Track and benchmark operational expenses to industry standards.
• Review all fixed and variable expenses and propose ways to reduce unnecessary costs.
• Identify opportunities for automation in financial tracking and reporting.
• Work with the accounting team to simplify and optimize financial workflows.
• Approves all new vendor setups to prevent unauthorized edits in QBO.

Supporting Business Decision-Making

• Assess the financial viability of expansion into new markets, stores, distribution, or product lines.
• Provide ROI projections for major business initiatives.
• Work with lenders & investors to explore financing options if needed.
• Prepare financial reports and models to support funding applications.
• Analyze product pricing structures to maximize revenue.
• Assess market trends and competitors to ensure competitive pricing.

Compliance, Risk Management & Audit

• Ensure compliance with financial regulations and tax laws.
• Identify financial risks and develop mitigation plans.
• Work with external auditors to ensure accurate financial reporting.
• Maintain clean financial records for tax and regulatory purposes.
• Collaborate with CPA to optimize tax strategies.
• Ensure all tax filings are accurate and on time.

Collaboration with Other Departments

• Align inventory purchases with cash flow projections.
• Ensure smooth procurement planning without excess costs.
• Provide budget and financial support for campaigns and product launches.
• Help track customer acquisition costs (CAC) and marketing ROI.

EXPERIENCE & EDUCATION

• 7+ years of relevant experience.
• Bachelor’s degree in business, finance, accounting, marketing, or related analytical field. Advanced degree a huge plus.
• Proficiency in Excel and Google Sheets: You should be comfortable working with spreadsheets, formulas, pivot tables, and data manipulation techniques.
• Strong financial modeling and data analysis skills.
• Proficiency in data analytics tools such as Excel, SQL, Python, R, Tableau, Power BI, or similar platforms is a plus.
• A passion for innovation and a desire to stay up-to-date on emerging technologies.
• You should be able to approach complex data challenges with creative and practical solutions.
• Experience with data visualization tools such as Tableau, Power BI, or similar platforms is a plus.
• Effective communication skills to convey data insights and recommendations clearly to both technical and non-technical stakeholders.
• Ability to work on multiple projects simultaneously and meet multiple deadlines, as well as take on projects independently or work collaboratively well.
• close attention to detail with excellent organizational skills and the ability to take charge, set objectives, and drive results.
• Must have excellent Internet connection, working laptop, and ability to adjust work hours to Central Standard Time (Between 9 am and 5 pm Central Standard Time).