Business Development & Marketing Executive at The People Practice

Our client in the recreation industry is looking to hire a Business Development & Marketing Executive who will be responsible for expanding their market reach, driving sales, and strengthening their brand visibility. The ideal candidate will develop and implement strategic marketing campaigns, manage outreach initiatives, and drive the successful conversion of event enquiries all with the goal of supporting their growth and customer engagement efforts.

Responsibilities

Business Development & Sales

• Identify new business opportunities and partnerships to drive revenue growth.
• Write compelling outreach letters and proposals to potential clients and partners.
• Develop and execute creative sales campaigns and initiatives that align with revenue targets.
• Actively track sales leads, manage client pipelines, and provide regular performance reports.

Marketing & Promotion

• Create marketing flyers and promotional materials.
• Identify and manage distribution points (e.g., supermarkets, schools, estates) for physical marketing collateral.
• Oversee marketing strategy across digital platforms in collaboration with their external marketing and social media team.
• Ensure all online campaigns are timely, targeted, and optimized for effectiveness.

Event Coordination & Conversion

• Manage the conversion of in-store and outdoor event enquiries, with a target conversion rate of at least 90%.
• Coordinate event planning and execution, working cross-functionally to ensure readiness and alignment with their service standards.
• Anticipate and plan for potential challenges with well-thought-out contingency plans.

Reporting & Collaboration

• Provide consistent updates and reports on marketing and business development activities.
• Collaborate closely with internal teams and external partners to ensure seamless execution of initiatives.
• Take ownership of tasks and work with minimal supervision while maintaining high standards of accountability.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2–3 years of proven experience in business development, marketing, or a related role especially in customer-facing or event-based environments.
• Proficiency in Google Workspace, Microsoft Office, and CRM tools (HubSpot, Zoho, Salesforce).
• Familiarity with social media platforms and marketing analytics tools is a plus.

Must have skills

• Strong communication, negotiation, and relationship-building skills.
• Excellent time management and organizational abilities.
• Problem-solving and strategic thinking skill
• Ability to work independently while collaborating effectively with teams.