Business Development Manager at Willers Solutions

Overview
Our client is a pioneer in the distribution, sales and after sales services of bakery and food service equipment in Nigeria. They have a complete range of machine set up to equip bakeries of any size to include retail, semi-industrial and industrial project in factories and large malls and pride themselves in a highly skilled workforce with international exposure and able to offer technical assistance in all aspect of bakery project including bakery layout, product mix, daily production and equipment requirement. They have built an era of increasing standards of quality control that kept pace with sophistication in the baking industry and therefore require the services of a Business Development Manager

Roles & Responsibilities

• Drive Category Strategy and product/brand category objectives.
• Establish critical, strategic key points for channel/key customer at the category/segment level and resolve overall category and brand needs based on shopper insights.
• Develop New Item Execution Plan and presentations, incorporate Brand Objectives, Growth Drivers, Category Roadmap Strategies, Activation Tactics, New Item Plan by channel/customer from Brand plan, Shopper Marketing insights and tactics into the CAP.
• Review approved customer and channel strategies by category and build Channel & Customer CAP Strategies.
• Improve and lead Customer Strategy by forecasting accuracy, sales performance targets, meeting sales goals, segmentation/resource allocation and improving customer service.
• Take charge of achieving HPT within the assigned Commercial Spend budgets, leading trade spend and review for the category/segment, finalizing trade fund strategy objectives and deploy rates to support planning and CAP priorities.
• Provide category and segment insight to selected customers, update Field Sales on segment business development opportunities and monitor and communicate results of initiatives to Field Sales and customers.

Requirements

• Minimum 7 years of experience in Sales or Marketing with a focus on seasonal business. Prior experience in Strategic Growth Channels preferred.
• Knowledge of core Business Processes (e.g Sales/Distribution, Customer Planning and Leading, Financial Reporting, Training, HR Policies, Traceability, Quality Fundamentals).
• Knowledge of Integrated Commercial Planning process.
• Knowledge of Customer Best Practice, Market Intelligence, Category/Channel/ Shopper trends and shopper Insight into actionable ideas

Skills

• Understands the role and responsibilities of the position, including:
• Expected to move through several manager level roles to strengthen business experience (Customer Development Account Associate, Customer Development Manager, Category Leadership Manager, Retail Sales Manager or like position).
• Ability to collaborate effectively in cross-functional environment.
• Financial knowledge to evaluate return on investment, EBITDA and conduct post promotional evaluation.
• Shown knowledge of business driving technology solutions & internal/external industry insights and trends.