Business Development Manager (Travel Industry) at Ascentech Services Limited

Overview:

The Sales Manager for the Holidays Department plays a pivotal role in driving sales and revenue growth within the business-to-business (B2B) vertical of the travel management company, specifically focusing on holiday packages. This role involves developing and implementing sales strategies, cultivating relationships with B2B clients, and leading a sales team to achieve targets and maximize profitability in the holidays segment.

Key Responsibilities:

Sales Strategy and Planning:

• Develop and execute comprehensive sales strategies to penetrate the B2B market and expand the
• company's presence in the holidays segment.
• Identify target markets, customer segments, and key accounts to prioritize sales efforts and achieve
• revenue targets.
• Analyze market trends, competitor activities, and customer feedback to refine sales tactics and
• capitalize on emerging opportunities.

Business Development:

• Prospect and acquire new B2B clients, including travel agencies, corporate clients, tour operators,
• and other relevant partners.
• Build and nurture strong relationships with key decision-makers and influencers in the travel industry
• to promote holiday packages and secure partnerships.
• Conduct sales presentations, negotiations, and contract discussions to win new business and drive
• revenue growth.

Account Management:

• Manage and grow existing B2B client accounts through proactive communication, personalized
• service, and value-added offerings.
• Regularly engage with clients to understand their needs, address concerns, and identify opportunities
• for upselling or cross-selling holiday packages.
• Collaborate with internal teams, including product development and customer service, to ensure
• seamless delivery and customer satisfaction.

Sales Team Leadership:

• Recruit, train, and motivate a high-performing sales team dedicated to the holidays department,
• providing coaching, guidance, and support as needed.
• Set clear sales targets and performance goals for team members, monitor progress, and provide
• regular feedback to drive results.
• Foster a collaborative and positive team culture focused on excellence, professionalism, and
• exceeding customer expectations.

Performance Tracking and Reporting:

• tilize sales analytics tools and CRM systems to track sales performance, pipeline activity, and
• revenue forecasts accurately.
• Generate regular sales reports and analysis to evaluate performance against targets, identify areas
• for improvement, and inform strategic decision-making.

Marketing and Promotion:

• Work closely with the marketing team to develop promotional campaigns, sales materials, and
• marketing collateral tailored to the B2B holidays market.
• Participate in industry events, trade shows, and networking forums to showcase holiday packages,
• build brand awareness, and generate leads.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field.
• Master’s degree is a plus.
• Proven experience in sales management, preferably in the travel industry or related B2B sector.
• Deep understanding of the Nigerian travel market, including trends, competitive landscape, and
• customer preferences.
• Strong track record of achieving sales targets and driving revenue growth, with demonstrated
• leadership skills in managing sales teams.
• Excellent communication, negotiation, and presentation skills, with the ability to build rapport and
• influence key stakeholders.
• Strategic thinker with a results-driven mindset, capable of developing and executing effective sales
• strategies.
• Proficiency in sales analytics tools, CRM systems, and MS Office suite.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
• Passion for travel and a genuine interest in promoting holiday experiences to B2B clients.
• This job description outlines the primary responsibilities and qualifications for the Sales Manager role in
• the Holidays Department of a travel management company in Nigeria. The successful candidate will be
• responsible for driving sales growth, building strong client relationships, and leading a sales team to
• success in the B2B holidays segment.