Business Development Manager at Nordica

Job Description

• We are seeking a motivated Business Development Manager to drive patient acquisition, offline marketing, and strategic partnerships with clinics, gynecologists, and fertility centers.
• The ideal candidate will play a key role in building brand visibility, developing referral networks.

Key Responsibilities

Healthcare Marketing & Branding:

• Execute offline marketing activities such as distribution of pamphlets, posters, and installation of hoardings at targeted clinics and healthcare centers.
• Plan and implement marketing campaigns to promote IVF and fertility services.
• Monitor marketing effectiveness and suggest improvements based on field insights.

Clinic & Doctor Relationship Management:

• Build and nurture strong relationships with local gynecologists, fertility clinics, and rural healthcare providers.
• Promote healthcare offerings and generate patient leads and references through relationship building.
• Engage doctors and clinic staff through regular interactions to drive sustained referrals.

Patient Education & Awareness Sessions:

• Organize and conduct informative sessions on IVF technologies and fertility treatments for clinics and local healthcare communities.
• Represent the brand professionally and deliver patient-centric information during sessions.

Travel & Field Engagement:

• Travel across city to meet clinics, doctors, and potential partners.
• Actively scout for new partnership opportunities

Lead Management & Conversion:

• Convert clinic-generated leads into successful patient referrals.
• Maintain a database of clinic engagements, referrals, and partnership agreements for follow-up and tracking.
• Ensure long-term relationship building with referral points.

Requirements

• Candidates should possess a Bachelor's Degree, Master's Degree with 5 - 10 years work experience. 
• Female