Business Development Manager (Healthcare) at PPC Limited

Job Purpose:

• A Business Development Manager (BDM) is a key role focused on driving revenue growth and market expansion for PPC Healthcare Vertical. Business Development Manager should identify and pursue new business opportunities, build and maintain client relationships, and develop strategies for sustained success of the healthcare vertical. Business Development Managers would play a crucial role in researching markets, crafting business plans, and collaborating with various teams within PPC in order to achieve company objectives for both private and public healthcare sectors in Nigeria.

Key Performance Indicators:
Key Result Area 1: Sales Management:

• 100% Achievement of financial targets.

Key Result Area 2 Partner Relationship Management:

• Sufficient knowledge of partner tools, processes and products.

Key Result Area 3 Account Management:

• Optimal/Updated Contact Master List.

Key Result Area 4 Business Development:

• Availability of a business plan for the region
• No of business plans achieved for the region.

Job Responsibilities

• Identifying New Business Opportunities: This involves conducting market research, analyzing market trends, and identifying potential clients and partnerships by the business development managers.
• Seeking out the appropriate contact in an organization: Business Development Managers should generate leads and cold call prospective customers by meeting with customers/clients face-to-face or over the phone as well as foster and develop relationships with customers, clients, partners, sponsors and donors so that they can generate repeat businesses as well as finding new opportunities for PPC healthcare.
• Customer Satisfaction: Business Development Managers should understand the needs of their customers and be able to respond effectively with a plan of how to meet these needs in terms of clinical applications and budgetary limits.
• Developing and Implementing Business Plans: Business Development Managers should create detailed strategies for entering new markets, acquiring new clients, and achieving revenue targets for PPC healthcare.
• Building and Maintaining Client Relationships: Business Development Managers is expected to cultivate strong relationships with existing and potential clients which is essential for securing long-term partnerships and repeat businesses for PPC healthcare.
• Product Knowledge: Business Development Managers should have a good understanding of the OEM business partner’s and PPC’s products and services, and be able to promote those solutions to the target clients in both private and public healthcare sectors.
• Collaborating with Internal Teams: Business Development Managers is expected to work closely with sales, marketing, and other teams in shared services to ensure alignment on goals and effective execution of strategies of PPC for the Nigerian market.
• Negotiating and Closing Deals: Business Development Managers must leverage their negotiation skills to finalize agreements and partnerships that contribute to PPC Healthcare vertical's profitability.
• Monitoring and Analyzing Sales Performance: Business Development Managers should track sales progress, evaluate market trends, and make necessary adjustments to strategies which are crucial for achieving desired sales results.
• Representing PPC in External Events: Business Development Managers should research and attend relevant national/regional seminars, conferences and exhibition events to build their business's network and profile as well as improve the visibility of the PPC brand and OEM partner products. Additionally, Business Development Managers should discuss promotional strategy and activities with the marketing department of both PPC and OEM partners regarding these external events.
• Presenting to Internal Stakeholders: Business Development Managers would be required to make presentations of business plans, proposals, and performance reports to various internal stakeholders, including management of PPC.
• Staying Updated on Industry Trends: Business Development Managers are expected to keep abreast of the latest healthcare industry developments, competitor activities, and market trends in order to stay ahead of the healthcare ecosystem curve.
• Responsible for total sales results (of all Lines of Business) and (Customer Services) of PPC within the assigned territory.
• Maintain a healthy funnel of opportunities to be closed month on month.
• Own the forecast process including funnel maintenance of the channel in the assigned territory
• Participate and drive the yearly performance review, target setting , sales plan preparation
• Ensure timely contract renewal with each Key Account within the Assigned territory
• Identify new business, channel opportunities and customer needs in the region to ensure growth.

Job Specification

• A Bachelor's Degree in Pharmacy, Nursing, Biomedical / Biological Sciences, Medical Laboratory or related healthcare field.
• Master of Business Administration (MBA) or another advanced post graduate degree would be an advantage.
• Relevant certifications or specialized clinical trainings including products that would enhance the expertise of the Business Development Manager.
• Prior experience in sales with a minimum of 3-5 years along with business development experience on developing new business opportunities, expanding into new markets, and managing client relationships in the healthcare industry.
• Proven track record of at least 3-5 years in business development or sales, preferably on medical equipment/medical devices and laboratory equipment in the healthcare sector
• Strong understanding of the healthcare sector market and trends as it concerns medical equipment/medical devices and laboratory equipment

Key Competencies Requirement:

• Product Knowledge: Strong understanding of the PPC Healthcare's core products or services especially radiology, laboratory/pathology, neonatal, patient monitoring, analytic and therapeutic care solutions
• Achieving Sales Targets: Proven success in achieving and exceeding sales given targets in the healthcare industry.
• Territory Understanding: Good understanding of the territories with the willingness to travel as maybe needed.
• Marketing Skill, Driving Skill, Reporting skill, Communication Skill.