Business Development Manager (Health Care) at PPC Limited

Responsibilities

• Identifying New Business Opportunities: This involves conducting market research, analyzing market trends, and identifying potential clients and partnerships by the business development managers.
• Seeking out the appropriate contact in an organization: Business Development Managers should generate leads and cold call prospective customers by meeting with customers/clients face-to-face or over the phone as well as foster and develop relationships with customers, clients, partners, sponsors and donors so that they can generate repeat businesses as well as finding new opportunities for PPC healthcare.
• Customer Satisfaction: Business Development Managers should understand the needs of their customers and be able to respond effectively with a plan of how to meet these needs in terms of clinical applications and budgetary limits.
• Developing and Implementing Business Plans: Business Development Managers should create detailed strategies for entering new markets, acquiring new clients, and achieving revenue targets for PPC healthcare.
• Building and Maintaining Client Relationships: Business Development Managers is expected to cultivate strong relationships with existing and potential clients which is essential for securing long-term partnerships and repeat businesses for PPC healthcare.
• Product Knowledge: Business Development Managers should have a good understanding of the OEM business partner’s and PPC’s products and services, and be able to promote those solutions to the target clients in both private and public healthcare sectors.
• Collaborating with Internal Teams: Business Development Managers is expected to work closely with sales, marketing, and other teams in shared services to ensure alignment on goals and effective execution of strategies of PPC for the Nigerian market.
• Negotiating and Closing Deals: Business Development Managers must leverage their negotiation skills to finalize agreements and partnerships that contribute to PPC Healthcare vertical's profitability.
• Monitoring and Analyzing Sales Performance: Business Development Managers should track sales progress, evaluate market trends, and make necessary adjustments to strategies which are crucial for achieving desired sales results.
• Representing PPC in External Events: Business Development Managers should research and attend relevant national/regional seminars, conferences and exhibition events to build their business's network and profile as well as improve the visibility of the PPC brand and OEM partner products. Additionally, Business Development Managers should discuss promotional strategy and activities with the marketing department of both PPC and OEM partners regarding these external events.
• Presenting to Internal Stakeholders: Business Development Managers would be required to make presentations of business plans, proposals, and performance reports to various internal stakeholders, including management of PPC.
• Staying Updated on Industry Trends: Business Development Managers are expected to keep abreast of the latest healthcare industry developments, competitor activities, and market trends in order to stay ahead of the healthcare ecosystem curve.

Requirements

• Education: A Bachelor's Degree in Pharmacy, Nursing, Biomedical / Biological Sciences, Medical Laboratory or related healthcare field. Master of Business Administration (MBA) or another advanced post graduate degree would be an advantage.
• Experience: Prior experience in sales with a minimum of 3-5 years along with business development experience on developing new business opportunities, expanding into new markets, and managing client relationships in the healthcare industry.
• Healthcare Industry-Specific Knowledge: Relevant certifications or specialized clinical trainings including products that would enhance the expertise of the Business Development Manager.
• Product Knowledge: Strong understanding of the PPC Healthcare's core products or services especially radiology, laboratory/pathology, neonatal, patient monitoring, analytic and therapeutic care solutions
• Good Sales Track Records: Proven track record of at least 3-5 years in business development or sales, preferably on medical equipment/medical devices and laboratory equipment in the healthcare sector
• Understanding Of Healthcare Industry: Strong understanding of the healthcare sector market and trends as it concerns medical equipment/medical devices and laboratory equipment
• Achieving Sales Targets: Proven success in achieving and exceeding sales given targets in the healthcare industry.
• Territory Understanding: Good understanding of the territories with the willingness to travel as maybe needed.

Skills
The Skills Required for a Business Development Manager:

• Self-Motivation: Business Development Managers need to have the ability to motivate themselves in order to meet set goals
• Strong Interpersonal and Communication Skills: Business Development Managers should have effective communication skills, both written and verbal, which are vital for building relationships and presenting ideas.
• Initiative: Business Development Managers needs the initiative and the confidence to start and meet set goals.
• Strategic Thinking and Planning: Business Development Managers need to be able to analyze market data, develop comprehensive business plans, and adapt to changing market conditions.
• Sales and Negotiation Skills: Business Development Managers should be closing deals and securing partnerships through strong sales and negotiation capabilities.
• Analytical and Problem-Solving Skills: Business Development Managers need to be able to analyze data, identify potential issues, and develop solutions.
• Teamwork/Team Player: Business Development Managers need to collaborate with various departments, requiring strong teamwork skills.
• Organization and Time Management: Business Development Managers need to manage multiple tasks, projects, and meet deadlines which requires strong organizational and time management skills.
• IT skills: Business Development Managers needs the skill-sets for using Microsoft Office including the use of spreadsheets, familiarity with CRM software and other business-related software that are important.
• Right Decision-making skills: Business Development Managers need to make the right decisions with creative approach to work and seeking out new opportunities as well as the ability to adapt to a fast paced changing healthcare business environment.
• Financial Acumen: Business Development Managers need to have basic understanding of some financial reports, Return On Investments, and other financial metrics which may be crucial.
• Project Management: Business Development Managers are expected to manage their healthcare projects requiring strong personal organizational and basic project management skills.
• Networking: Business Development Managers need to have the ability to build and leverage a strong network of contacts which is essential for identifying leads and opportunities.