Business Development Manager (Fintech) at Elvaridah

Role Overview

• The Business Development Manager will drive user growth through strategic outreach, partnerships, and structured activations.
• This individual will lead efforts to sign up users, especially salary and recurring-income earners, via office seminars, HR partnerships, and strategic retail integration.
• You will work closely with the marketing, finance, and customer success teams to ensure pipeline conversion from awareness to wallet top-ups and active usage.

Key Responsibilities
Acquisition Strategy & Execution:

• Design and execute a B2B2C acquisition strategy targeting organizations, HR teams, and employee clusters.
• Coordinate office workshops, seminars, and live sign-up events across strategic corporate locations.
• Collaborate with the marketing team to build materials and campaigns tailored to organizational partnerships.
• Identify and engage high-opportunity verticals (tech firms, banks, FMCGs, government contractors) for direct partnership.

Partnership Development:

• Establish partnerships with companies and cooperatives to onboard their staff into the Company ecosystem.
• Develop frameworks for co-branded onboarding with the Company’s supermarket arm, offering incentives for users.
• Work with the product team to shape onboarding flows that make sign-up and verification seamless for acquired users.

Growth Analytics & Feedback:

• Track conversion metrics across seminars, activations, and partnerships.
• Provide reports on Cost-Per-Acquisition (CPA), conversion to wallet top-up, and rent goal activation rates.
• Gather feedback from field activities to inform product positioning and partnership offerings.

Requirements

• 2+ years of experience in business development, sales, or user acquisition (preferably in fintech, insurtech, or credit services).
• Strong experience working with HR teams, organizational sales, or institutional onboarding.
• Excellent presentation, communication, and negotiation skills.
• Proven track record of hitting aggressive acquisition KPIs.
• Ability to work cross-functionally with marketing, product, and finance teams.

Bonus (Nice to Have):

• Prior experience in a credit-backed or savings-led platform.
• Network access to large employer groups, trade unions, or cooperative societies.
• Familiarity with live activation campaigns and digital acquisition funnels.

Success Metrics:

• Number of organizations onboarded.
• Number of users signed up per campaign/workshop.
• Conversion rate from sign-up to wallet top-up.
• % of users reaching savings targets and receiving rent support.