Business Development Manager at Dragnet Nigeria

Job Description

• Our client is seeking a highly skilled and experienced Senior Business Development Manager with a strong background in marketing and advertising to lead its business development efforts.
• The ideal candidate will play a pivotal role in driving growth by identifying new business opportunities, developing strategic partnerships, and expanding its market presence.
• This individual will be responsible for crafting and executing comprehensive business development strategies, with a focus on leveraging their expertise in marketing and advertising to promote the company's offerings effectively.

Responsibilities

• Provide leadership and guidance to the Business Development division and foster a culture of collaboration, accountability, and continuous improvement
• Develop, propose, and execute strategies for the branding, marketing, and advertising of the company’s services
• Manage both digital and non-digital marketing sections of the company’s business
• Manage the company’s social media channels and drive engagement levels on said media
• Develop innovative marketing campaigns for publication on digital platforms (social media, website etc.) with an estimated budget for implementation
• Use Search Engine Optimisation to identify and utilise successful digital marketing methods
• Evaluate the company’s target clients to identify the social media channels that would provide the best opportunities for customer engagement
• Monitor data analytics to keep management aware of the company's progress in improving digital marketing
• Conduct extensive market research to identify trends and effective marketing strategies
• Prepare and manage monthly, quarterly, and annual budgets for the Business Development division
• Ensure the consistency and strength of the company’s brand message across all marketing channels and efforts.
• Identify and pursue new business sector opportunities within the oil and gas industry by sourcing potential leads, relevant Requests for Proposals (RFPs), and tenders.
• Lead the negotiation and closing of complex sales deals, ensuring alignment with company objectives and financial targets.
• Stay abreast of industry trends, competitive landscape, and emerging technologies in marketing and advertising to identify opportunities for innovation and differentiation.
• Develop and maintain strong relationships with existing clients, serving as a trusted advisor and strategic partner to drive customer satisfaction and retention.
• Analyse market data, sales performance metrics, and customer feedback to identify improvement areas and optimise business development strategies.

Requirements

• A Bachelor’s Degree in Marketing, Media, Communications, or any related field
• 10 -15 years’ experience in marketing, advertising, and lead generation
• Proven record of success in business development roles within the Oil and Gas industry
• Exceptional understanding of brand development and marketing and advertising
• Strong networking abilities and existing relationships within the Oil and Gas community
• Working knowledge of Microsoft Office suite
• Excellent analytical and quantitative skills, with very strong understanding of web analytics, and marketing analytics
• Proven, hands-on experience deploying, managing, and optimising ad campaigns
• A strong understanding of marketing automation, CRM, lead scoring, segmentation, revenue attribution and ROI
• Creativity and commercial awareness
• Excellent written, verbal, and visual communication skills
• Strategic thinking and problem-solving skills, with the ability to develop innovative solutions to meet client needs
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively