Business Development Executive at Lagos Bus Services Limited

Essential Duties and Responsibilities

• Develop and implement an internal marketing programme.
• Plan, develop and deliver campaigns as agreed within timescales
• Build and develop communications with define/target audience
• Provide marketing plans, advertising and direct marketing campaigns
• Support the marketing manager in delivering cost effective budgets
• Work closely with in-house or external creative agencies to design marketing collateral
• Prepare creative content for both online and print campaigns (videos and blog post)
• Support LBSL social media channels (e.g. Twitter, Facebook and LinkedIn) to engage, motivate, and inform
• Organize and attend events such as conferences, seminars, receptions and exhibitions
• Maintain and update customer databases
• Research and analyses market trends, competitor, offerings, demographics and other information that affects marking strategies
• Identifies area for improvement in service offerings, sales tactics, marketing strategy and promotional activities.
• Weighs in on important decision involving services advertising, media channels and branding
• Monitors marketing activities and assists in adjusting strategies as needed.
• Adheres and implement all company policies and procedures.

KPIs

• Return on Marketing Investment each month
• Increase in revenue generation capabilities of LBSL (subject to actual/determined LBSL objectives)
• Sales Revenue

Qualifications and Work Experience

• Business-related field, from an accredited Higher Education Institution
• Five (5) years post-qualification experience in Business Management or any other relevant field
• Membership of relevant professional body

Skills & Attitude:

• Highly organized and keen attention to detail
• Proven ability to develop brand and marketing strategies
• Experience in monitoring service performance levels
• Exhibits a helpful behaviour beyond job requirements
• Well developed writing and negotiating skills
• Highly creative skills and commercial awareness
• A proactive approach to work, and quick to seek solutions to challenges
• High personal and professional integrity
• Good interpersonal abilities and communication skills
• Proven ability to prioritize and meet deadlines and targets
• Ability to work under pressure
• Good reporting and presentation skills
• A team player with a customer-oriented approach
• Well developed research and problem-solving skills
• Outstanding creative skills.
• Up-to-date with latest trends and marketing best practices
• Excellent competency in Microsoft office suite