Business Development Executive at Beiersdorf

ROLE PURPOSE

• The Business Development Executive (BDE) is responsible for sales performance, across all channels in their assigned key cities in Nigeria.
• They will assist the BDM in delivering the overall regions' sales objectives through effective channel management and deployment of distributor infrastructure/ resources and driving excellent execution across channels with the ultimate decision to win the purchase decisions at different levels.

MAIN ACCOUNTABILITIES

• To assist in the co-ordination and implementation of the city investment strategy, maximizing long-term profitable growth, within the set parameters.
• To develop and entrench sales fundamentals principles in the 3rd party sales team in accordance with the companies polices and strategies.
• To ensure streamlined implementation of the customer strategy at point of sales to further build market shares.
• To work and support the 3rd party sales team, to identity & Implement actions for closing possible results gaps in the concerned point of sales when they occur.
• Act as the internal and external ‘city customer champion’ ensuring customer and distributor relationship are established through partnership.
• To partner with distributor and develop distributor sales team, with clear focus of distribution, in market promotion, sales, stock management, POS implementation, payments, data collection and analysis.
• Achieve the volume and value objectives of the assigned territory/Area network within budget, time and policy parameters through efficient control of the distributor network and staff.
• Planning, implementing and monitoring all sales and commercial activities within the assigned territory/area.
• New Business development by constantly seeking new opportunities to increase and extend the scope of business operations and Route to Market in line with Beiersdorf’ s Brand, Category and Customer strategies.
• Provides information on developments within the market. E.g. Trade and Competitor activity
• Along with the distributor, track and deliver IMS targets by channel, category, customer and city.
• Achieve monthly and quarterly sales targets by brands whilst at the same time supporting accurate sales forecasting.

Qualifications

• BA in Business Administration, Marketing or similar from a recognized University.
• 5 years’ experience in sales and in a wide range of FMCG functions with a recognized business.
• FMCG specialist in areas of brand management, trade marketing and category management, mixed with high level of commercial business sense.
• Strong Operational Knowledge and experience of working with a distributor and key accounts.
• Sales Skills: Negotiation Skills, Analytical & administration ability, strong social & interpersonal.
• Language: English (Fluent)
• High proficiency in MS Office, Excel & PPT.