Business Development Associate at Project Growth

Key Responsibilities:

• LinkedIn Lead Generation: Strategically manage direct messaging and lead generation on LinkedIn, focusing on businesses with 50-500 employees and senior executives.
• Appointment Setting: Schedule 1-3 appointments per week with senior-level professionals using Calendly.
• Engagement & Follow-Up: Conduct strategic conversations on LinkedIn, engage with buyer personas, and perform follow-ups with leads via email.
• Social Media Community Engagement: Maintain active engagement on LinkedIn and Meta, responding to messages and participating in relevant community discussions.
• Targeted Outreach: Develop a thorough understanding of the target demographic to conduct effective, high-conversion outreach.

Success Indicators:

• Consistent Lead Flow: Maintain a steady pipeline of qualified leads on LinkedIn, resulting in regular, high-quality appointments.
• Conversion Rates: Achieve high conversion rates through strategic, targeted outreach.
• Community Engagement: Actively engage within LinkedIn and Meta communities, building relationships with potential clients.
• Professionalism: Display strong emotional intelligence and professionalism in all lead and client communications.

Qualifications:

• Experience: 2+ years in lead generation, appointment setting, and LinkedIn outreach, ideally with senior-level professionals.
• Communication: Fluent in English with excellent verbal and written communication skills.
• Emotional Intelligence: Strong EQ, with the ability to connect effectively via social media interactions.
• Social Media Skills: Proficient in LinkedIn and Meta for lead generation and engagement.
• Organized & Self-Motivated: Highly organized, proactive, and self-directed in managing outreach and setting appointments.